{"id":6211,"date":"2010-09-15T06:41:04","date_gmt":"2010-09-15T11:41:04","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6211"},"modified":"2010-08-26T08:51:39","modified_gmt":"2010-08-26T13:51:39","slug":"regret-advertising","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/regret-advertising\/","title":{"rendered":"How to Use \u201cRegret\u201d to Make Your Advertising More Effective"},"content":{"rendered":"

When it comes to making a buying decision, many people back off because they\u2019re afraid they\u2019ll regret it. After all, they\u2019ve spent money on things before that didn\u2019t live up to their promises. Now what if you could harness the power of regretting making a bad decision and turn it around for you? Here\u2019s how you do it.<\/p>\n

First off, keep in mind that many people have some regrets for making a decision that caused them to miss out on various opportunities, products or life experiences. In light of this, you want to bring those regrets to the surface in your marketing advertising communication. <\/p>\n

You can do that by saying things to the effect of, \u201cWhat would have happened if you would have invested in Microsoft shares \u2026?\u201d \u201cHow much better off would you be today if you got certified in \u2026?\u201d \"regret<\/a>\u201cWhat would have happened to your love life if you would have known this years ago \u2026?\u201d \u201cChances are you\u2019ve always regretted missing out on \u2026 don\u2019t make that same mistake today.\u201d<\/p>\n

A very powerful word to use in this regards, is to insert the word \u201cmistake\u201d. People are afraid of making mistakes and it\u2019s your job to point out clearly how they\u2019ll make a mistake by passing up on your offer. Combine this with a scarcity or urgency statement and you have a very powerful advertising<\/a> marketing piece!<\/p>\n

– Mike<\/em><\/p>\n\n\n\n
About Mike Jezek<\/a><\/strong>
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To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

When it comes to making a buying decision, many people back off because they\u2019re afraid they\u2019ll regret it. After all, they\u2019ve spent money on things before that didn\u2019t live up to their promises. Now what if you could harness the power of regretting making a bad decision and turn it around for you? Here\u2019s how […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[374],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6211"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6211"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}