{"id":6230,"date":"2010-09-04T06:57:51","date_gmt":"2010-09-04T11:57:51","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6230"},"modified":"2010-08-31T07:15:43","modified_gmt":"2010-08-31T12:15:43","slug":"catch-and-release-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-plans\/catch-and-release-marketing\/","title":{"rendered":"Catch and Release Marketing"},"content":{"rendered":"

I was sitting in my client\u2019s office last week listening to him describe all the creative and costly ways he finds new customers, then lament his failure to retain those customers.<\/p>\n

Later, as I drove away from his office, my mind drifted back 20 years to a fishing trip and the marketing lesson I learned while on it.<\/p>\n

It was the summer of my junior year in college. I was working as a bartender on an island dotted with hundreds of fishing ponds. One day, a friend asked me to go fishing with him. Always game for a new adventure, I agreed.<\/p>\n

After work I found him busily preparing for our fishing adventure. I was amazed at all this entailed.\u00a0 He gathered, prepared and organized rods, lures, lines, tackle, worms, nets, knives and \"marketing<\/a>refreshments. Then he loaded his truck, hooked up the rowboat and drove to the pond. This all took about 3 hours and we hadn\u2019t even cast our first line.<\/p>\n

Then it happened!<\/strong> After 45 minutes, he felt a tug on his line and said, \u201cOh, I got a big one.\u201d With great finesse and patience he reeled the fish in, lifted it out of the water and set it carefully in the boat and said to the fish, \u201cHey, George!\u201d<\/p>\n

\u201cYou know this fish?\u201d I asked.<\/p>\n

While he removed the hook he replied, \u201cOh, yeah. I\u2019ve caught George many times before.\u201d<\/p>\n

I was stunned by his words, but even more so, by what he did next.<\/strong> He threw the fish back in.<\/p>\n

\u201cWhat are you doing?\u201d I whined, \u201cYou worked so hard to catch him!\u201d<\/p>\n

He replied, \u201cIt\u2019s called \u2018Catch and Release\u2019. I\u2019m just fishing for fun.\u201d<\/p>\n

And now 20 years later I think of that fishing trip whenever I discover a business owner who has a great marketing plan<\/a> but no customer retention plan. I call it Catch and Release Marketing. Are you just marketing for fun?<\/p>\n

– Colleen<\/em><\/p>\n\n\n\n
About Colleen Kilpatrick<\/a><\/strong>
\nRelated Resources<\/strong><\/a>
\nMore Posts by Colleen Kilpatrick<\/a><\/strong><\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

I was sitting in my client\u2019s office last week listening to him describe all the creative and costly ways he finds new customers, then lament his failure to retain those customers. Later, as I drove away from his office, my mind drifted back 20 years to a fishing trip and the marketing lesson I learned […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[74],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6230"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6230"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6230\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}