![\"follow](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/08\/follow-up.jpg\" "\\"follow")
<\/a>TV, and newspaper contacts and sent a photo and professional looking media kit to each.<\/p>\nWhen she was done, she sat back, concentrated on her planning business and waited. Three weeks later, her mailings produced just one response\u2014and that response ended up being a dead end.<\/p>\n
Meanwhile, a few weeks before the publication date of his book, Stan sent query letters to magazines asking if they were interested in publishing excerpts from it. A few days later, before he received any responses, Stan telephoned each magazine. He asked the editors if they received his letter and if they were interested in running an excerpt.<\/p>\n
After a steady stream of rejections, Stan finally got through to an editor who said that the magazine was on deadline and was short one story. Stan immediately faxed an excerpt and Fed Exed a copy of his book, bio, and photo to the editor. The excerpt from Stan\u2019s book ran two weeks later.<\/p>\n
The only magic formula for getting publicity is the 3 Fs: follow up, follow up, follow up.<\/strong><\/p>\n As I\u2019ve previously said\u2014and can\u2019t stress enough\u2014people in the media are swamped with work and have to juggle more publicity requests than imaginable. Plus, they surround themselves with electronic fences so they\u2019re hard to reach.<\/p>\n Securing a booking or getting an article about your product or service published can take ages because when hot stories break, the media frequently drops what it\u2019s working on. It\u2019s simply how the business operates.<\/p>\n – Rick<\/em><\/p>\n