{"id":6268,"date":"2010-09-13T06:54:56","date_gmt":"2010-09-13T11:54:56","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6268"},"modified":"2010-08-31T15:14:52","modified_gmt":"2010-08-31T20:14:52","slug":"7-sins-committed-online","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/7-sins-committed-online\/","title":{"rendered":"7 Sins Committed Online"},"content":{"rendered":"<p style=\"text-align: left;\">This will be short and sweet \u2013 but could save you a sack of woe and a ton of money.<\/p>\n<p style=\"text-align: left;\">I have a partner called Al. I hate him, because he does what he does in the country in Devon \u2013 far from the filth and smoke of the metropolis.<\/p>\n<p style=\"text-align: left;\">What he does is help people get better results online; and what never ceases to amaze me, and him, is that out of all the dumb things you can do, practically everyone seems to favour seven in particular.<!--more--><\/p>\n<p style=\"text-align: left;\"><strong>Any one of them can cripple your business; whilst if you commit them all, well, it will end up stone dead.<a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/09\/internet-marketing.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-6272\" title=\"internet marketing\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/09\/internet-marketing.jpg\" alt=\"internet marketing\" width=\"150\" height=\"100\" \/><\/a><\/strong><\/p>\n<p style=\"text-align: left;\">Here they are:<br \/>\n<strong>1. Not using <em>all<\/em> the ways you can to get people to your site.<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>Search engine optimisation<\/li>\n<li>Pay per click (Adwords etc.)<\/li>\n<li>Online PR<\/li>\n<li>Blogging<\/li>\n<li>Affiliate programmes<\/li>\n<li>Links exchange<\/li>\n<li>Emails and Viral<\/li>\n<li>Banners, Pop-ups, Pop-Unders<\/li>\n<li>SMS<\/li>\n<li>Offline and other digital media<\/li>\n<li>\u2026or anything you can think of!<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>2. Talking about yourselves and how wonderful you are instead of your prospects and the wonderful things you can do for them. <\/strong>(Read out what it says on your home page. Is it flatulent puffery about you \u2013 or clear facts about how you help people?)<\/p>\n<p style=\"text-align: left;\"><strong>3. Not making sure that <em>wherever<\/em> people land on your site there is something helpful for them<\/strong> (there\u2019s no rule that says they must land on your home page).<\/p>\n<p style=\"text-align: left;\"><strong>4. Not offering something valuable that lets you capture their names so you can follow them up.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>5. Not following them up until they give in or tell you to stop.<\/strong> One of my clients sends out 118 follow-ups \u2013 because he knows that people buy when it suits them, not when it suits you.<\/p>\n<p style=\"text-align: left;\"><strong>6. Not tracking \u2013 which is insane when Google and others make it possible for little or nothing. <\/strong>But just as fatal, not doing anything intelligent with the information when you get it.<\/p>\n<p style=\"text-align: left;\"><strong>7. Not testing. Why <em>guess<\/em> when you can <em>know<\/em>?<\/strong><\/p>\n<p style=\"text-align: left;\">There are many other dumb things people do, but those seven will just about do enough to ruin you.<\/p>\n<p style=\"text-align: left;\">After he read this Al (who knows more about this than I do) added three more.<\/p>\n<p style=\"text-align: left;\">They are:<\/p>\n<p style=\"text-align: left;\"><strong>8. People being too damn coy to put themselves on their site.<\/strong> Video sells. Use it. Or if not, try audio<\/p>\n<p style=\"text-align: left;\"><strong>9. Self indulgent intros and pointless\u00a0animations that do nothing to push the prospect nearer to doing what you want.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>10. Not getting someone who knows nothing about the subject to jump on their site to see if they understand what you\u2019re talking about, what you want them to do and why they should do it.<\/strong><\/p>\n<p style=\"text-align: left;\">All this is basic direct marketing \u2013 but most business people are too idle or stupid to study marketing at all, which makes it easy for the rest of us.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Drayton<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/drayton-bird\/\">About Drayton Bird<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/dbird\/\"><br \/>\nMore Posts by Drayton Bird<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>This will be short and sweet \u2013 but could save you a sack of woe and a ton of money. I have a partner called Al. I hate him, because he does what he does in the country in Devon \u2013 far from the filth and smoke of the metropolis. What he does is help [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[36],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6268"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6268"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}