{"id":6336,"date":"2010-09-21T07:28:36","date_gmt":"2010-09-21T12:28:36","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6336"},"modified":"2010-09-16T08:42:44","modified_gmt":"2010-09-16T13:42:44","slug":"social-media-lessons-2","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/social-media-lessons-2\/","title":{"rendered":"8 Social Media Lessons From the Trenches"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/social-media-lessons\/\">In my last post<\/a>, I shared how I got my feet wet in building word of mouth and social marketing for a new book written by friend Lauren Kessler called My Teenage Werewolf, where she embeds in the life of an average American middle schooler\u2014her daughter Lizzie. It\u2019s \u201chilarious and insightful\u2019 according to several reviewers, including me.).<\/p>\n<p style=\"text-align: left;\">Continuing my social media lessons from the trenches:<!--more--><\/p>\n<p style=\"text-align: left;\"><strong>5. Tweet      like a fiend.<\/strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/09\/social-media-lessons1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-6339\" title=\"social media lessons\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/09\/social-media-lessons1.jpg\" alt=\"social media lessons\" width=\"100\" height=\"150\" \/><\/a><br \/>\nLauren and I developed a list of things for her to tweet about,      including:<\/p>\n<ul style=\"text-align: left;\">\n<li>New       blog posts on her site promoting her blog<\/li>\n<li>New       information about teen girls and their development<\/li>\n<li>Announcements       on book readings and signing<\/li>\n<li>Links       to reviews<\/li>\n<li>Personal       insights from Lauren<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Armed with that list, Lauren got comfortable tweeting on a regular basis and building her list of followers. I also got into the picture, retweeting her tweets and making sure the hashtags were those being used by other book lovers.<\/p>\n<p style=\"text-align: left;\">What we found is the more often you tweet, the more people will follow you. And building a following on Twitter is a great step to starting a good word of mouth campaign.<\/p>\n<p style=\"text-align: left;\"><strong>6. Use      reviews.<\/strong><br \/>\nYou may have read that people trust others more than ads or      company blogs when making decisions. We found this to be very, very      true.\u00a0 Once the reviews      started coming out about Lauren\u2019s book, we started including quotes in      Facebook updates and tweets.<\/p>\n<p style=\"text-align: left;\">We also used hashtags with the name of the      review site (such as #LHJ and #WETA) to pull the tweets up in searches for      those media vehicles. We\u2019ve received a lot of positive reaction to posts      including the review information. Given the number of review sites out      there now, it is easy to quote reviews in your word of mouth and social      media campaign.<\/p>\n<p style=\"text-align: left;\"><strong>7. Try Facebook ads. <\/strong><br \/>\nYou can get      incredibly targeted with Facebook ads and receive a large number of      impressions on a small budget. We created an ad that included the LHJ      quote and directed it to fans of LHJ, we created an ad specifically for      women who like Oprah and Rachel\u00a0      Ray, (Lauren has published articles in Oprah\u2019s magazine).<\/p>\n<p style=\"text-align: left;\">These      targeted ads pulled better than the ads directed to more general      audiences, such as women interested in parenting.\u00a0 Taking a few moments to research      different social interests in Facebook can lead you to a strong performing      campaign.<\/p>\n<p style=\"text-align: left;\"><strong>8. Interact. <\/strong><br \/>\nLauren committed to responding to every Facebook post, tweet, and blog.<\/p>\n<p style=\"text-align: left;\">Comment. Now, you might think this would come naturally to a writer, but you\u2019d be wrong. Her involvement set her apart from other authors, gave her more of a personality, and those connections, I think, inspired sales. So many businesses are still thinking one-way messaging. They need to change that.<\/p>\n<p style=\"text-align: left;\">As I write this, Lauren\u2019s book is working its way up the Amazon best seller list and more and more positive reviews are coming in. She is receiving feedback and requests from new places, and most importantly, she is thrilled and sees that her personal social media efforts are paying off.<\/p>\n<p style=\"text-align: left;\">Finally, I am very lucky to have an open-minded client (and one willing to make the time commitment to this project), which is another key to success, and maybe the biggest one of all.<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Kim<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/kim-sheehan\/\">About Kim Sheehan<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/ksheehan\/\"><br \/>\nMore Posts by Kim Sheehan<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>In my last post, I shared how I got my feet wet in building word of mouth and social marketing for a new book written by friend Lauren Kessler called My Teenage Werewolf, where she embeds in the life of an average American middle schooler\u2014her daughter Lizzie. It\u2019s \u201chilarious and insightful\u2019 according to several reviewers, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[224],"tags":[394],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6336"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6336"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6336\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}