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<\/a>you want. \u00a0It\u2019s about being 100% clear of what REALLY lights your fire\u2026and then focusing on it with laser-beam intensity.<\/p>\nIn short, your \u201cBig Why\u201d is the \u201cwhy\u201d behind your business.\u00a0 It’s why you started your business in the first place.\u00a0 And it’s why you get up every day and do what you do.<\/p>\n
Take This Job and Shove It!<\/strong><\/p>\n Do you remember when you decided to start your small business?<\/p>\n You probably got good and fed up with working for someone else. Or maybe you\u2019re like me, and you simply never wanted to have a boss.\u00a0 Whatever your reason for striking out on your own, the day you made that decision to start your business something big<\/em> happened.<\/p>\n You began looking at the world a little differently.\u00a0 You stopped thinking in terms of a \u201cjob\u201d and started thinking about creating something bigger.\u00a0 Something that spoke to you.\u00a0 An idea that put fire in your belly.<\/p>\n That fire got you up early every day and kept you working late at night.\u00a0 It gave you the drive to take risks that most people can\u2019t stomach the thought of.\u00a0 And it kept you going, day after day. Month after month.\u00a0 Year after year.<\/p>\n But after awhile, that fire burned down a bit.\u00a0 Now it\u2019s more like a lump of hot coals in your belly.\u00a0 And while you still love what you do\u2026maybe you\u2019re a not as \u201cin love\u201d with it as you were back in those early days.<\/p>\n Well, finding (or rediscovering) your \u201cBig Why\u201d will stoke those coals to a roaring inferno. \u00a0But this time, you\u2019ll have the power and wisdom of hard-earned experience to help focus that energy even more.<\/p>\n Energy+Focus=Freedom<\/strong><\/p>\n And what you\u2019ll focus that energy on are the things that will help you reach your ultimate goals.<\/p>\n After all, you didn\u2019t start a business to work 8, 10, or 12 hours a day for the rest of your life, did you?<\/p>\n Of course not.\u00a0 If you\u2019re like most entrepreneurs, you started your business for one reason: freedom.\u00a0 Freedom from punching a clock.\u00a0 Freedom to live on your own terms. \u00a0Freedom to create your own future.<\/p>\n And if you\u2019re like most entrepreneurs, you\u2019re still looking for more freedom.\u00a0 And that\u2019s exactly what uncovering your \u201cBig Why\u201d will give you.<\/p>\n That\u2019s it for today.\u00a0 Next time, I\u2019ll start describing the process I use to help my clients discover their \u201cBig Why\u201d.\u00a0 And I\u2019ll show a step-by-step process that will let you do it on your own.<\/p>\n In the meantime, I\u2019m going to give you some homework.\u00a0 Yeah, yeah. I know.\u00a0 But I promise you, the time you spend on this simple task will pay off big time.<\/p>\n Your homework is to ask yourself one simple question:<\/p>\n \u201cIf I could create my ideal life, what would it look like?\u201d<\/strong><\/p>\n Be specific.\u00a0 Write it down.\u00a0 And don\u2019t limit yourself to think about your \u201cideal future\u201d for your business.\u00a0 Address every aspect of your life, including family, relationships, and so on.\u00a0 Imagine your perfect life, and then put it on paper.<\/p>\n Can you see it clearly? Good.\u00a0 Next time, I\u2019m going to show you how to start making it a reality.<\/p>\n – Paul<\/em><\/p>\n