{"id":6402,"date":"2010-09-28T07:30:44","date_gmt":"2010-09-28T12:30:44","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6402"},"modified":"2010-09-23T08:43:28","modified_gmt":"2010-09-23T13:43:28","slug":"google-alerts-big-payoff","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/google-alerts-big-payoff\/","title":{"rendered":"Google Alerts’ Big Payoff"},"content":{"rendered":"

Google Alerts might well be the most valuable online tool you can use in your publicity campaign.<\/p>\n

Just ask publicist Renee Young, whose client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on “Good Morning America” as a result.<\/p>\n

Google Alerts is a nifty service that notifies you as soon as something appears online about your area of expertise.<\/p>\n

Renee went to http:\/\/www.google.com\/alerts<\/a> and created a Google Alert for “plastic surgery” so she could pitch her client and piggyback off related breaking news events. Google scans news stories, \"publicity<\/a>blogs, websites, videos and even user groups to find information related to “plastic surgery” and emails her whenever it finds something.<\/p>\n

Google alerted her that Donda West, mother and manager of hip-hop star Kanye West, had died, possibly of complications from cosmetic surgery.<\/p>\n

“I dropped what I was doing and got on the phone to pitch my doctor as an expert to the national morning shows and local television news,” said Renee, of Renee Young & Associates in Scarsdale, New York. “Three hours later, I was in my client’s office with a crew from Good Morning America.”<\/p>\n

Here are other ways to use Google Alerts:<\/p>\n

\u2022 To find bloggers who are writing about your topic, so you can post comments at their blogs, or pitch them.<\/p>\n

\u2022 To find journalists who cover your area of expertise.\u00a0 Once you know the name of the journalist who wrote a particular story, you can do even more research on them before pitching. How? By creating a Google Alert for their name.<\/p>\n

\u2022 To get up to speed quickly on hot topics.<\/p>\n

If you haven’t created Google Alerts yet, get going!<\/p>\n

– Joan<\/em><\/p>\n\n\n\n
About Joan Stewart<\/a><\/strong>
\nRelated Resources<\/strong><\/a>
\nMore Posts by Joan Stewart<\/a><\/strong><\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE <\/a><\/strong>Profit Now <\/a><\/strong>Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Google Alerts might well be the most valuable online tool you can use in your publicity campaign. Just ask publicist Renee Young, whose client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on “Good Morning America” as a result. Google Alerts is a nifty service that notifies you as […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6402"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6402"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6402\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}