Sales Lead Generation Tip 1. You\u2019re searching for sales leads in the wrong places. You\u2019re looking high and low, and these folks are left and right.<\/p>\n Sales Lead Generation<\/a> Tip 2. Prospects don\u2019t know you.<\/strong><\/p>\n Although you\u2019ve been in an office right down the block for years, ate lunch at the same restaurant, shopped at the same grocery store \u2014 they\u2019ve never heard of you, your business.<\/p>\n Sales Lead Generation Tip 3. They don\u2019t trust you.<\/strong><\/p>\n Why should they: no one likes to do business with a stranger.<\/p>\n Sales Lead Generation Tip 4.\u00a0\u00a0Your older direct mail package – it sucked.<\/strong><\/p>\n Remember the direct mail package you sent customers and prospects about your products?\u00a0 That didn\u2019t work, did it?\u00a0 Then you proclaimed \u201cI tried direct mail and it doesn\u2019t work,\u201d declaring all direct mail doesn\u2019t work.<\/p>\n Say, when was that – a few months ago\u2026 a year ago?\u00a0 Couple of years ago?\u00a0 Can I tell you, you made customers the wrong offer.\u00a0 Like offering candy to a college co-ed \u2014 they aren\u2019t taking anything from strangers and you aroused only suspicions. Or did that just happen to me\u2026 er\u2026 a friend of mine?<\/p>\n Sales Lead Generation Tip 5.\u00a0The old ways no longer work.<\/strong><\/p>\n Remember how you got most of your customers? Yea, well\u2026 that doesn\u2019t work anymore, either, does it.\u00a0 Welcome to the recessionary times of 2010.\u00a0 Would you like to remain seated in the back of the bus with the other older folks who won\u2019t change their ways, or get with the new times and move up?<\/p>\n S<\/strong>ales Lead Generation Tip 6. The end of the era of product isolation.<\/strong><\/p>\n Before, you could offer customers a product that no one else had, or had access to.\u00a0 If people wanted it, they called you.<\/p>\n They were the good old days weren\u2019t they?\u00a0 Times change: everyone sells everything.\u00a0 Banks sell financial services.\u00a0 Financial service people sell insurance.\u00a0 Even if your competitors don\u2019t have what your customers are looking for, they\u2019ll go out and get it for them. Or they can find it on the Internet\u2026 in about 30 seconds.<\/p>\n Sales Lead Generation Tip 7. Why should new clients do business with you?<\/strong><\/p>\n What makes you so great – besides your good office location, comfy office furniture and that nice looking secretary.\u00a0 I mean, what makes you so great in THEIR eyes.\u00a0 Why should they leave the comfort and security of their current vendor, and move everything to you?<\/p>\n OK, have your reasons?\u00a0 Now prove them to a complete stranger.\u00a0 Over the phone. In 30 seconds.\u00a0 How good are those reasons now?\u00a0 Because that\u2019s what you\u2019re faced with in today\u2019s fast-paced, give-it-to-me-right-now- lead generation environment.<\/p>\n – Jeffrey<\/em><\/p>\n![\"sales](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/09\/sales-lead-generation.jpg\" "\\"sales")
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