{"id":6515,"date":"2010-10-14T07:13:16","date_gmt":"2010-10-14T12:13:16","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=6515"},"modified":"2010-10-16T17:26:18","modified_gmt":"2010-10-16T22:26:18","slug":"when-to-refuse-new-business","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/when-to-refuse-new-business\/","title":{"rendered":"7 Reasons to Say No to New Business"},"content":{"rendered":"<p style=\"text-align: left;\">When PR people complain to me about the Customers from Hell, I always try to help.<\/p>\n<p style=\"text-align: left;\">At some point in the conversation, I&#8217;m not surprised to hear them say, &#8220;I should have trusted my gut.&#8221;<\/p>\n<p style=\"text-align: left;\">Indeed.<\/p>\n<p style=\"text-align: left;\">Debbie Bermont, president of Source Communications, a marketing consulting firm, says trusting your gut is one of seven reasons to say no to new business.<!--more--><\/p>\n<p style=\"text-align: left;\">&#8220;Your gut instinct or intuition is the most powerful weapon you own that is always correct and even if it isn&#8217;t always a logical thought,&#8221; Debbie says. &#8220;You should never ignore a nagging feeling <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/10\/marketing-strategy.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-6516\" title=\"marketing strategy\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/10\/marketing-strategy.jpg\" alt=\"marketing strategy\" width=\"150\" height=\"100\" \/><\/a>something isn&#8217;t right.&#8221;<\/p>\n<p style=\"text-align: left;\"><strong>Her other six reasons to turn away new business are:<\/strong><\/p>\n<p style=\"text-align: left;\">\u2022 The customer doesn&#8217;t appreciate the value of what you offer.<\/p>\n<p style=\"text-align: left;\">\u2022 The customer expects you to invest time and resources into pursuing their business without any financial commitment on their end. (Joan\u2019s note: Like asking you to submit a detailed proposal just to get you off their back, even they have no intention of doing business with you.)<\/p>\n<p style=\"text-align: left;\">\u2022 The customer doesn&#8217;t treat you in a courteous or professional manner.<\/p>\n<p style=\"text-align: left;\">\u2022 The customer asks for products or services you don&#8217;t provide.<\/p>\n<p style=\"text-align: left;\">\u2022 The customer&#8217;s requests are too large for your operation.<\/p>\n<p style=\"text-align: left;\">\u2022 The customer doesn&#8217;t share the same values as you.<\/p>\n<p style=\"text-align: left;\">Recognize any of these?<\/p>\n<p style=\"text-align: left;\">&#8211; <em>Joan<\/em><\/p>\n<table style=\"text-align: left;\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\" width=\"450\">\n<tbody>\n<tr>\n<td width=\"450\" height=\"0\" valign=\"top\" bgcolor=\"#ececec\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/joan-stewart\/\">About Joan Stewart<\/a><\/strong> <a href=\"http:\/\/www.mfsstore.com\"><strong><br \/>\nRelated Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/jstewart\/\"><br \/>\nMore Posts by Joan Stewart<\/a><\/strong><\/p>\n<p>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/free8-s.html\">FREE <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Profit Now <\/a><\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-es.html\">Report<\/a>. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>When PR people complain to me about the Customers from Hell, I always try to help. At some point in the conversation, I&#8217;m not surprised to hear them say, &#8220;I should have trusted my gut.&#8221; Indeed. Debbie Bermont, president of Source Communications, a marketing consulting firm, says trusting your gut is one of seven reasons to say no to new business.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[379],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6515"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=6515"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/6515\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=6515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=6515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=6515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}