Also, if you are building a web site for your business, you need to consider who the viewer might be and their cultural situations. Some words and phrases just don\u2019t translate to have the same Here are a few things you need to be aware of when dealing with clients from different cultures than your own.<\/strong><\/p>\n *\u00a0 Be patient when building trust and establishing relationships.<\/strong> *\u00a0 Speak more slowly than you normally do, but don\u2019t raise your voice because you think the other person can\u2019t understand you.<\/strong> *\u00a0 Avoid slang, buzzwords, idioms, jargon, and lingo.<\/strong> *\u00a0 If you\u2019re using an interpreter, make sure the interpreter meets with the people for whom they are interpreting before you actually begin to sell them your product or service.<\/strong> *\u00a0 Pay attention to nonverbal interaction cues.<\/strong> Culture is as much an influence on people as their personal experiences, so knowing about your clients\u2019 customs and traditions only makes sense. That way, neither you nor your client will be made to feel uncomfortable and selling can be done.<\/p>\n If you need or want to find out about another culture, some wonderful resources are available to steer you in the right direction and tell you everything you need to know. Spend some time browsing through your local library or bookstore to see what\u2019s out there. Or go online and look under the topics of \u201cprotocol,\u201d \u201cdiversity,\u201d or \u201ccultural awareness.\u201d<\/p>\n Depending on your product and how much business you might be doing with clients from cultures unfamiliar to you, a good source we found is: http:\/\/www.usaprotocol.com\/<\/a>. This where you\u2019ll find the 25th<\/sup> Anniversary Edition handbook for U.S. diplomats on proper etiquette and protocol for engagements with people from diverse cultures around the world.<\/p>\n Remember:<\/em><\/strong> Knowledge is power.<\/p>\n – Tom<\/em><\/p>\n![\"culture](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/10\/culture-in-sales.jpg\" "\\"culture")
<\/a>meaning that you may wish to impart, thus, confusing the visitor.\u00a0 Or, worse, the translation may unintentionally be offensive when made.<\/p>\n
\nPeople from countries other than the U.S. generally need more time to build trust. It is important to observe a greater degree of formality when becoming acquainted than you would use with a client who was born and raised locally.<\/p>\n
\nVolume doesn\u2019t usually increase comprehension. Also, don\u2019t speak down to them as if they are children.<\/p>\n
\nThese can all be easily misunderstood by those who may not speak your language as their primary language. Just use simple language until you can get an idea of what level of your language they understand.<\/p>\n
\nThis will allow the interpreter to learn the language patterns, special terminology, and numbers used by the people they\u2019re translating for. If you\u2019re business sells to other businesses, you need to be certain you are both using the same product identifiers or other codes specific to that company or industry to ensure that you both understand the needs and terms of any transaction.<\/p>\n
\nThe word yes<\/em> or an affirmative nod often means, \u201cYes, I hear you,\u201d in Asian cultures, not, \u201cYes, I agree.\u201d If you see a nod and move on to closing the sale, you may frighten them off with what appears to them as over-zealousness.<\/p>\n