![\"scale_up_business\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/10\/scale_up_business1.jpg\" "\\"scale_up_business\\"")
<\/a>As I explained to her, while I continue to work with a few select clients, one-on-one, I\u2019ve been cutting back on this source of income.<\/p>\nWhy? Am I nuts or what?<\/p>\n
In any business, anything you do directly with clients uses your time and even if you\u2019re the top expert in the world, you can only in good conscience, charge so much.\u00a0 And ultimately working with clients limits your income and your flexibility.<\/p>\n
After all there are only so many hours you can work each week and my goal isn\u2019t to work more but to have time to hit the ski slopes in the winter and get out on my bike and boat in the summer.<\/p>\n
So what\u2019s the alternative to working for an hourly wage? Growing your business is about leverage \u2013 leveraging your time, and leveraging your expertise. In my case I\u2019ve written marketing manuals, and put together telesummits, and then I sell these on my site.<\/p>\n Once I have the product completed it generates income whether I\u2019m in the office or up in Vermont on vacation, as I was two weeks ago. Which is great, but the real money, the big source of profits comes from scaling the business.<\/p>\n What do I mean by scaling your business?<\/strong><\/p>\n The idea is simple. Create a service or a product and leverage it.<\/p>\n Here\u2019s what the owners of the bagel shop in my town did. They opened their doors and ran the business. After a few months, or it may have been a year of working the kinks out they hired on more staff and taught others to do the day-to-day work, so they could open clones of the first business in other nearby towns.<\/p>\n Think about it. Once the bagel shop had attracted all the people who like fresh bagels in my small town, they\u2019d maxed out their business and profits. Sure they could have added in weekly specials, and social media marketing and seen their profits grow by another 15-20% but that would be it.<\/p>\n By leveraging the exact same system they\u2019re using in the store around the corner from my office, in two additional locations, they tripled their profits.<\/p>\n Isn\u2019t that what you want to do \u2013 triple your profits this year?<\/strong><\/p>\n In my case, I don\u2019t have a store front to manage or need to worry about having a staff to make bagels at 4 in the morning. To scale my business, I just need to keep adding marketing partners – a strategy that can work for any business.<\/p>\n Which do you want to do – grow your business incrementally or scale it, and double or triple your profits?<\/p>\n <\/strong><\/p>\n Either way, the first step is to put a marketing system in place you can leverage to keep growing your business.\u00a0 Here\u2019s the system I use which has worked for thousands of others too. It\u2019s called Attracting More And Better Clients<\/strong>.<\/a><\/em><\/p>\n Discover how much more you could be making >><\/a><\/strong><\/em><\/p>\n
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\nIt\u2019s going to depend on the service you provide but the concept is simple.<\/p>\n