![\"Targeted_Social_Media\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/10\/Targeted_Social_Media.jpg\" "\\"Targeted_Social_Media\\"")
<\/a><\/strong><\/p>\nDo: Write about what interests your customers.<\/strong> For example, if you are a florist, customers are likely following your messages because they love your flowers. If you also love football, and go on and on about it in your messages, your customers may not care. Consider a personal account for these types of social media posts.<\/p>\n Don’t: Promote your political views or other controversial topics<\/strong> in your business posts. I\u2019m a fan of controversial messages regarding business practices and ethics, but controversial topics that have nothing to do with your business are not appropriate. Remember – it\u2019s a cocktail party, not a soapbox; save your religious and political viewpoints for your personal accounts. <\/strong><\/p>\n Do: Write clearly, without a lot of jargon.<\/strong> If you post something vague or ambiguous, such as a post with lots of acronyms, you are at best confusing your customers and at worst making them feel \u2018out of the loop.\u2019 Neither is a good social media marketing<\/a> strategy.<\/p>\n Don’t: Send automated posts,<\/strong> such as those that say \u201cI made a new blog post\u201d or \u201cI posted a photo on Facebook.\u201d Add something personal so your followers have a reason to click on the link. <\/strong><\/p>\n Don’t: Post famous quotes by other people.<\/strong> Some people love these, I guess. The first one is interesting, the next ones just signal that you\u2019ve run out of things to talk about. <\/strong><\/p>\n Don’t: Retweet or repost news headlines<\/strong> that more than two people have already reposted or retweeted. If you\u2019ve seen it twice, assume others have too and they don\u2019t need to see it again. If you’re retweeting or reposting news that directly affects your business, add a personal comment to make it relevant. <\/strong><\/p>\n Do: Make your posts creative and original. <\/strong>Avoid posting the same message every day. I follow a store that is promoting a costume event right now, and they post the same message word for word every morning. This seems so lazy to me: why can\u2019t they mix up the language a little bit so it seems like a new message? <\/strong><\/p>\n Don’t: Post teasers for future events with no additional information available.<\/strong> I\u2019ve seen people say that they\u2019re going to have “an event in a month\u2014stay tuned.\u201d There\u2019s no link, no description, no way of knowing if indeed I should stay tuned. Asking people to “stay tuned” is a waste of time in the fast world we live in. <\/strong><\/p>\n Do: Keep it short and sweet.<\/strong> Posting five or six messages in a row seems like you just realized that oops! you were supposed to be participating in social media. It also suggests that there won\u2019t be any more messages for a while, which gives me license to forget about you. Not good. <\/strong><\/p>\n