![\"Online-marketing-rules\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/11\/Online-marketing-rules.jpg\" "\\"Online-marketing-rules\\"")
<\/a>Take a few precautions<\/strong><\/p>\nLet\u2019s start with rule one, which is: \u201cEvery takeoff is optional. Every landing is mandatory.\u201d<\/p>\n
In other words, you\u2019re not forced to try that brilliant new idea you just had, but if you insist, make sure you do it right.<\/p>\n
Much the same thought emerges from rule three: \u201cFlying isn’t dangerous. Crashing is what’s dangerous.\u201d<\/p>\n
Most people are so keen to make money they forget to give a little thought to ensuring they don\u2019t lose it. Hope for the best \u2013 but plan for the worst.<\/p>\n
I like rule nine, which suggests a little study \u2013 so rare in our industry: \u201cLearn from the mistakes of others. You won’t live long enough to make all of them yourself.\u201d<\/p>\n
A similar thought underlies rule 16: “You start with a bag full of luck and an empty bag of experience. The trick is to fill the bag of experience before you empty the bag of luck.\u201d<\/p>\n
Rule number 12:\u00a0 \u201cNever let an aircraft take you somewhere your brain didn’t get to five minutes earlier\u201d – endorses planning.<\/p>\n
And rule 13 suggests a healthy degree of caution: \u201cStay out of clouds. The silver lining everyone keeps talking about might be another airplane going in the opposite direction. Reliable sources also report that mountains have been known to hide out in clouds.\u201d<\/p>\n
You\u2019ll make mistakes: profit from them<\/strong><\/p>\n The last point is a bit like rule 20, which I always thought was said by Walter Wriston, former CEO of Citibank:<\/p>\n \u201cGood judgment comes from experience. Unfortunately, the experience usually comes from bad judgment.\u201d<\/p>\n \u00a9 2010 Drayton Bird<\/p>\n