B<\/strong> is for Benefits and what’s in it for the customer: the start, middle and end of everything you write.<\/p>\nC<\/strong> is for the call to action – the offer that makes your customer act.<\/p>\nD<\/strong> is for the deal, your mix of price, bonuses, benefits and value.<\/p>\nE<\/strong> is for empathy or the way you let your readers know you understand their needs.<\/p>\nF<\/strong> is for features, your list of what your product can do.<\/p>\nG<\/strong> is for the gap between their headache and your remedy.<\/p>\nH<\/strong> is for the headlines that make your readers sit up and take notice.<\/p>\nI<\/strong> is for imagine – a simple way to get your readers to picture what life will be like when they get your product.<\/p>\nJ<\/strong> is for Johnson boxes, named after copywriter Frank Johnson, who highlighted his key points in shaded boxes and saw his response rate triple.<\/p>\nK<\/strong> is for knowing your customer like the back of your hand.<\/p>\nL<\/strong> is for limited offers, that force waverers to make up their minds before time runs out.<\/p>\nM<\/strong> is for money-back guarantees that put all the risk on you.<\/p>\nN<\/strong> is for nested loops, that tell stories inside stories and keep your readers gripped.<\/p>\nO<\/strong> is for opening hooks, such as drama, or proof, or statistics, or benefits, or unusual features, or news.<\/p>\nP<\/strong> is for postscripts that remind your readers of your # 1 benefit and the need to act NOW.<\/p>\nQ<\/strong> is for qualifying questions such as “Are you looking for better sales?”<\/p>\nR<\/strong> is for repetition, in case they didn’t get it first time.<\/p>\nS<\/strong> is for stories of discovery and magic, miracles and marvels.<\/p>\nT<\/strong> is for testimonials that are proof of your claims.<\/p>\nU<\/strong> is for urgency because the offer won’t last.<\/p>\nV<\/strong> is for value for money where $364 is less than a dollar a day.<\/p>\nW<\/strong> is for what this means to you after everything you say.<\/p>\nX<\/strong> is for xtras, bonuses, and freebies – the more the better.<\/p>\nY<\/strong> is for yes questions that put them in a positive mood.<\/p>\nZ<\/strong> is for the Zeigarnik effect, named after Bluma Zeigarnik. It’s what happens when you tease people with an idea but make them wait for it. A bit like Z itself.<\/p>\nMaster this alphabet, put the techniques in your copy, and watch your sales soar!<\/p>\n
-Tom<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"If you want to remember the key points of really effective sales copy, and see your customer responses soar.you should learn the ABC’s of Stunning Sales Copy. A is for AIDA, which is what your whole sales letter should provoke: Attention, Interest, Desire, and Action.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,13],"tags":[376,384],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7261"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7261"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Copywriting,](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/11\/Copywriting-Sales1.jpg\" "\\"Copywriting,")
<\/a>B<\/strong> is for Benefits and what’s in it for the customer: the start, middle and end of everything you write.<\/p>\n