{"id":7268,"date":"2010-11-24T08:20:16","date_gmt":"2010-11-24T13:20:16","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7268"},"modified":"2010-11-24T08:33:56","modified_gmt":"2010-11-24T13:33:56","slug":"the-one-pr-mistake-you-should-avoid","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/public-relations\/the-one-pr-mistake-you-should-avoid\/","title":{"rendered":"The One PR Mistake You Should Avoid"},"content":{"rendered":"

Writers, editors, and producers seldom have time to talk with you on the phone. Usually, they\u2019re so busy that even the briefest conversation takes them away from pressing projects. So every second counts!<\/p>\n

In the first ten seconds, seasoned news people know…\"Public<\/a>…whether they\u2019re interested in your pitch. You have to grab their interest, appeal to their needs, and make them want more.<\/p>\n

When you pitch a busy editor or producer, it\u2019s not a social occasion, so don\u2019t waste their time. Minimize the pleasantries and introductions. Hit them hard and hit them fast\u2014or they\u2019ll turn you off.<\/p>\n

Communicate Forcefully and Fast.<\/p>\n

Delivering your message forcefully makes your pitch convincing and conveys your enthusiasm. Conviction and enthusiasm are contagious. If others believe you are stirred up with passion, they\u2019ll follow you and work their butts off to help you, which is exactly what you want. Come off lukewarm about your product or service and expect the media to do the same.<\/p>\n

The media is impatient and won\u2019t waste time drawing out information or promoting weak spokespersons. Your objective is to get your message across, to be fully understood. So, speak plain English\u2014unless you\u2019re dealing with a special subculture and must prove that you know the lingo\u2014and say it simply, clearly, and fast.<\/p>\n

You only have ten seconds\u2014that\u2019s it.<\/p>\n

If you can\u2019t deliver a convincing message in ten seconds, the media won\u2019t listen. The first ten seconds will buy you another twenty seconds, so your follow-up must also be strong. Think of your opening as your ace pitcher and your follow-up as your star closer.<\/p>\n

If you can\u2019t interest the media after thirty seconds, they\u2019ll either think your story\u2019s weak, you don\u2019t know it well enough, or you\u2019re not prepared. Whichever way, you\u2019re out.<\/p>\n","protected":false},"excerpt":{"rendered":"

Writers, editors, and producers seldom have time to talk with you on the phone. Usually, they\u2019re so busy that even the briefest conversation takes them away from pressing projects. So every second counts! In the first ten seconds, seasoned news people know…<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,15],"tags":[382,386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7268"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7268"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}