{"id":73,"date":"2005-05-11T18:41:00","date_gmt":"2005-05-11T18:41:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=62"},"modified":"2009-09-28T10:35:43","modified_gmt":"2009-09-28T15:35:43","slug":"can-i-rely-on-search-engine-placement","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/search-engines\/can-i-rely-on-search-engine-placement\/","title":{"rendered":"Can I Rely On Search Engine Placement?"},"content":{"rendered":"<p>&#8220;I have a client who is generating lots of business from the top placement of his listings under his keywords in the search engines. Is this a risky strategy or should he be looking at pay-per-click advertising?&#8221; &#8211; M. Anderson, KPMG<\/p>\n<p>Given the vagaries of the search engine algorithms and the volatile nature of the search engine marketplace I&#8217;d advise your client to develop multiple ways to generate leads over the internet. He could be doing very well with his Google search engine placement this year, but if Microsoft has their way, they&#8217;ll be putting Google out of business and his search engine placements could be irrelevant.<\/p>\n<p>Even if his current listings continue to do well, why not invest in pay-per-click advertising and generate 30% more leads and business? &#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/a23b4999-13cf-4800-977a-874b292def52\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=a23b4999-13cf-4800-977a-874b292def52\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I have a client who is generating lots of business from the top placement of his listings under his keywords in the search engines. Is this a risky strategy or should he be looking at pay-per-click advertising?&#8221; &#8211; M. Anderson, KPMG Given the vagaries of the search engine algorithms and the volatile nature of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,233,14],"tags":[192,36,85],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/73"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}