{"id":7402,"date":"2010-12-09T07:00:35","date_gmt":"2010-12-09T12:00:35","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7402"},"modified":"2010-12-09T07:45:10","modified_gmt":"2010-12-09T12:45:10","slug":"seven-secrets-to-internet-marketing-success","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/seven-secrets-to-internet-marketing-success\/","title":{"rendered":"7 Secrets to Internet Marketing Success"},"content":{"rendered":"
The Seven Secrets to Successful Online Marketing<\/div>\n
Almost every single day I have conversations with small business owners who honestly don\u2019t know which way to turn. \u00a0 What tools should they use? \u00a0How well is their website working? \u00a0Should they concentrate on email marketing? Or SEO? Or social media? \u00a0Or NOTHING?<\/div>\n
To answer these questions, I drew up what I consider to be my top Seven Secrets for successful online marketing. \u00a0Implement these and you will start to see some major transformations both on and offline.<\/div>\n
1. <\/span>Remember that marketing online is marketing. \u00a0The same old rules apply. \u00a0Make sure before you do ANYTHING online that you are crystal clear about your products and services and the true benefit they bring your customers. \u00a0Define clearly your ideal client. \u00a0(Hint: \u2018everyone\u2019 is never the right answer.) Be clear. Be specific. Meet a pressing need.<\/div>\n
2. <\/span>Make sure to walk before you run. \u00a0A simple, streamlined approach is always better than being scattered, seduced by every new shiny object. \u00a0In this ADD world of ours, less is still more.<\/div>\n
3. <\/span>To benefit fully from the power of the New Net, tap into what I call the \u2018Golden Triangle\u2019: search engine optimization, social media and email\/website marketing. \u00a0Each are strong in and of themselves. \u00a0But put them together and you have a powerful package which will propel your business into another orbit.<\/div>\n
4. <\/span>SEO optimize. \u00a0In simple English, make sure that when your prospective client goes to Google and types in your market and your geographic area that it is YOUR company (not your competitors\u2019!) that shows up on the top of the page. \u00a0Remember if you are not on the first page (or actually one of the first three); you are simply not a player. \u00a0Make sure that the website you have invested time and money in is being shown in the best light in the search engines. (Oh, and by the way, the person who designed your site is not necessarily the one who can help you get it ranked high in Google.)<\/div>\n
5. <\/span> Tap into the power of social media. Social media brings many things to the party: one-on-one contact with clients and prospects, increased traffic to your site, SEO benefits and authority. \u00a0Social media\u2019s power grows exponentially when used alongside your SEO efforts and email marketing.<\/div>\n
6. <\/span>Go back to basics. \u00a0Email is still a powerhouse. \u00a0Put an opt-in box on the upper right hand side of every page of your website. \u00a0In exchange for their email, give away something of real value (a written report, a video, an audio tape).<\/div>\n
Why do this? \u00a0What is the point of driving traffic to your site if you have no way of \u2018capturing\u2019 interested prospects? \u00a0And once you have these names, begin a dialogue with them through emails and\/or an e-newsletter. \u00a0 Without a simple opt-in box, you will have hundreds coming to your site-only to lose them forever. \u00a0Ouch.<\/div>\n
7. <\/span>The best secret I\u2019ve kept for last. \u00a0Because if all of the above just got you more confused (or discouraged), the good news is you don\u2019t have to do ANY of it yourself. \u00a0Find a great partner to work with you on your online marketing. \u00a0They do exist (although there are a lot of charlatans too so make sure you select wisely). \u00a0You are simply too busy and I am assuming your goal in life is not to become an online marketing expert.<\/div>\n
Stick with what you do best. \u00a0Outsource your online marketing to a knowledgeable expert. \u00a0And then concentrate on handling all the new business that will inevitably come your way.<\/div>\n

Almost every single day I have conversations with small business owners who honestly don\u2019t know which way to turn. \u00a0 What tools should they use? \u00a0How well is their website working? \u00a0Should they concentrate on email marketing? Or SEO? Or social media? \u00a0Or NOTHING?<\/p>\n

To answer these questions…<\/p>\n

\"Online<\/a>I drew up what I consider to be my top Seven Secrets for successful internet marketing. \u00a0Implement these and you will start to see some major transformations both on and offline.<\/p>\n

1. <\/span>Remember that marketing online is still marketing. \u00a0The same old rules apply. \u00a0Make sure before you do ANYTHING online that you are crystal clear about your products and services and the true benefit they bring your customers. \u00a0Define clearly your ideal client. \u00a0(Hint: \u2018everyone\u2019 is never the right answer.) Be clear. Be specific. Meet a pressing need.<\/p>\n

2. <\/span>Make sure to walk before you run. \u00a0A simple, streamlined approach is always better than being scattered, seduced by every new shiny object. \u00a0In this ADD world of ours, less is still more.<\/p>\n

3. <\/span>To benefit fully from the power of the New Net, tap into what I call the \u2018Golden Triangle\u2019: search engine optimization, social media and email\/website marketing. \u00a0Each are strong in and of themselves. \u00a0But put them together and you have a powerful package which will propel your business into another orbit.<\/p>\n

4. <\/span>SEO optimize. \u00a0In simple English, make sure that when your prospective client goes to Google and types in your market and your geographic area that it is YOUR company (not your competitors\u2019!) that shows up on the top of the page. \u00a0Remember if you are not on the first page (or actually one of the first three); you are simply not a player. \u00a0Make sure that the website you have invested time and money in is being shown in the best light in the search engines. (Oh, and by the way, the person who designed your site is not necessarily the one who can help you get it ranked high in Google.)<\/p>\n

5. <\/span> Tap into the power of social media. Social media brings many things to the party: one-on-one contact with clients and prospects, increased traffic to your site, SEO benefits and authority. \u00a0Social media\u2019s power grows exponentially when used alongside your SEO efforts and email marketing.<\/p>\n

6. <\/span>Go back to basics. \u00a0Email is still a powerhouse. \u00a0Put an opt-in box on the upper right hand side of every page of your website. \u00a0In exchange for their email, give away something of real value (a written report, a video, an audio tape).<\/p>\n

Why do this? \u00a0What is the point of driving traffic to your site if you have no way of \u2018capturing\u2019 interested prospects? \u00a0And once you have these names, begin a dialogue with them through emails and\/or an e-newsletter. \u00a0 Without a simple opt-in box, you will have hundreds coming to your site-only to lose them forever. \u00a0Ouch.<\/p>\n

7. <\/span>The best secret I\u2019ve kept for last. \u00a0Because if all of the above just got you more confused (or discouraged), the good news is you don\u2019t have to do ANY of it yourself. \u00a0Find a great partner to work with you on your online marketing. \u00a0They do exist (although there are a lot of charlatans too so make sure you select wisely). \u00a0You are simply too busy and I am assuming your goal in life is not to become an online marketing expert.<\/p>\n

Stick with what you do best. \u00a0Outsource your internet marketing to a knowledgeable expert.<\/p>\n

Then all that’s left for you to do is concentrate on handling all the new business that will inevitably come your way.<\/p>\n\n\n\n
About Susan Rice Lincoln
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