{"id":7557,"date":"2010-12-17T06:30:25","date_gmt":"2010-12-17T11:30:25","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7557"},"modified":"2010-12-17T06:55:04","modified_gmt":"2010-12-17T11:55:04","slug":"the-key-to-becoming-an-seo-matchmaker","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/search-engines\/the-key-to-becoming-an-seo-matchmaker\/","title":{"rendered":"The Key To Becoming An SEO Matchmaker"},"content":{"rendered":"<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">Keywords&#8211; The Ultimate Matchmaker<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">When all is said and done, online marketing is really about matchmaking.<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">On the one side of the relationship is YOU. \u00a0Very simply, you run a small business and you are trying to find qualified prospects who are interested in your services. \u00a0On the other side of the matchmaking equation are your potential clients. \u00a0And, while most small business owners don\u2019t think about this, it is important to emphasize that there are hundreds\u2014if not thousands of people\u2014looking RIGHT NOW for you to help them solve their problems!<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">So how to connect? \u00a0Who does the matchmaking?<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">A large part of the \u2018connection\u2019 happens through the humble keyword. \u00a0An optimal keyword is a word or phrase which describes precisely the service or benefit you provide.<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">So, if you are a graphic designer in Toronto, your prospect will be typing in something like \u2018graphic designer Toronto\u2019 or \u2018graphic designers in Toronto\u2019. \u00a0And you want to be absolutely sure that when they type in that term that YOUR name pops us first (and not the name of your biggest competitor!)<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">Keywords matter. \u00a0Big time. They are paramount to online gold.<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">But not all keywords are created equally. \u00a0Your goal is to find keywords that have the following qualities:<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">\u2022<span style=\"white-space: pre;\"> <\/span>the maximum possible searches<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">\u2022<span style=\"white-space: pre;\"> <\/span>the lowest possible competition<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">\u2022<span style=\"white-space: pre;\"> <\/span>high commercial viability (in other words, when people type that term in they are ready to buy rather than just \u2018seeking information\u2019<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">So how do you figure out which keywords you need to grow your business?<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">One of the best tools out there to find keywords is a piece of software called Market Samurai.<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">Market Samurai will not just help you find the right keywords, it will show you how competitive they are, how often they are being searched, their commercial viability as well as which sites currently rank for them. \u00a0It is a comprehensive and easy-to-use tool.<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">Focusing on keywords is an absolute essential first step in successful online marketing. \u00a0Go to http:\/\/www.marketsamurai.com\/ (this is NOT an affiliate link) and grab a free trial of Market Samurai today and get going!<\/div>\n<div id=\"_mcePaste\" style=\"position: absolute; overflow-x: hidden; overflow-y: hidden; width: 1px; height: 1px; top: 0px; left: -10000px;\">Here&#8217;s to your blogging success,<\/div>\n<p>When all is said and done, online marketing is really about matchmaking.<\/p>\n<p>On the one side of the relationship is YOU. \u00a0Very simply, you run a small business and you are trying to find qualified prospects who are interested in your services. \u00a0On the other side of the matchmaking equation are<!--more--><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/12\/Search-Engines.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-7558\" title=\"Search Engines\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/12\/Search-Engines.jpg\" alt=\"Search Engines\" width=\"150\" height=\"154\" srcset=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/12\/Search-Engines.jpg 150w, https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2010\/12\/Search-Engines-146x150.jpg 146w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>your potential clients. \u00a0And, while most small business owners don\u2019t think about this, it is important to emphasize that there are hundreds\u2014if not thousands of people\u2014looking RIGHT NOW for you to help them solve their problems!<\/p>\n<p>So how to connect? \u00a0Who does the matchmaking?<\/p>\n<p>A large part of the \u2018connection\u2019 happens through the humble keyword. \u00a0An optimal keyword is a word or phrase which describes precisely the service or benefit you provide.<\/p>\n<p>So, if you are a graphic designer in Toronto, your prospect will be typing in something like \u2018graphic designer Toronto\u2019 or \u2018graphic designers in Toronto\u2019. \u00a0And you want to be absolutely sure that when they type in that term that YOUR name pops us first (and not the name of your biggest competitor!)<\/p>\n<p>Keywords matter. \u00a0Big time. They are paramount to online gold.<\/p>\n<p>But not all keywords are created equally. \u00a0Your goal is to find keywords that have the following qualities:<\/p>\n<p>\u2022<span style=\"white-space: pre;\"> <\/span>the maximum possible searches<\/p>\n<p>\u2022<span style=\"white-space: pre;\"> <\/span>the lowest possible competition<\/p>\n<p>\u2022<span style=\"white-space: pre;\"> <\/span>high commercial viability (in other words, when people type that term in they are ready to buy rather than just \u2018seeking information\u2019<\/p>\n<p>So how do you figure out which keywords you need to grow your business?<\/p>\n<p>One of the best tools out there to find keywords is a piece of software called Market Samurai.<\/p>\n<p>Market Samurai will not just help you find the right keywords, it will show you how competitive they are, how often they are being searched, their commercial viability as well as which sites currently rank for them. \u00a0It is a comprehensive and easy-to-use tool.<\/p>\n<p>Focusing on keywords is an absolute essential first step in successful online marketing.<\/p>\n<p>Go to http:\/\/www.marketsamurai.com\/ (this is NOT an affiliate link) and grab a free trial of Market Samurai today and get going!<\/p>\n<p>Here&#8217;s to your blogging success,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords&#8211; The Ultimate Matchmaker When all is said and done, online marketing is really about matchmaking. On the one side of the relationship is YOU. \u00a0Very simply, you run a small business and you are trying to find qualified prospects who are interested in your services. \u00a0On the other side of the matchmaking equation are [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[385],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7557"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7557"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7557\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}