{"id":7567,"date":"2010-12-22T07:00:44","date_gmt":"2010-12-22T12:00:44","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7567"},"modified":"2010-12-22T08:24:50","modified_gmt":"2010-12-22T13:24:50","slug":"how-to-turn-ideas-into-income","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/how-to-turn-ideas-into-income\/","title":{"rendered":"How To Turn Ideas Into Income"},"content":{"rendered":"

One of the biggest challenges facing small businesses these days is translating IDEAS into INCOME. \u00a0Most organizations are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that. \u00a0Unfortunately, this is often where creativity and innovation meet a roadblock.<\/p>\n

\"Innovation\"<\/a>Large and small organizations just don\u2019t always know what to do with those ideas that are generated. \u00a0They don\u2019t know how to translate those ideas into income \u2013 into results and outcomes. They don\u2019t know how to bridge the gap.<\/p>\n

So, as an entrepreneur\/small business owner your success lies in knowing how to close that gap. \u00a0So, then, you ask, how exactly do I do that?<\/p>\n

Here are a few suggestions and questions to get you started:<\/p>\n

\u2022 <\/span>First, define your challenge \u2013 the problem \u2013 you are trying to solve or need (unmet need) you are trying to meet. \u00a0Be clear on the challenge and what success looks like, including a big goal that will compel you to make a change and inspire creative thinking and action.<\/p>\n

\u2022 <\/span>Then, check how you are going about the process of getting insights. \u00a0Secondary research is important \u2013 statistics that is, about what people like or don\u2019t like about your products\/offerings, however, it is equally important to observe your clients, watch them in their natural environment and spend time understanding them to come up with fresh, novel ideas for value.<\/p>\n

\u2022 <\/span>Also, check your idea generation processes. \u00a0How are you generating ideas? \u00a0How do you challenge those in your organization to come up with big, bold innovative ideas \u2013 different from what your competition down the street comes up with? \u00a0Remember to be aware of your beliefs and the beliefs that don\u2019t serve you or limit you from taking risks.<\/p>\n

\u2022 <\/span>Once you\u2019ve determined that your idea generation process is most effective, what system and tools do you have in place to capture those ideas, vet them, approve them and find sponsorship \u2013 that is, someone who is willing to go out on a limb and support the ideas?<\/p>\n

\u2022 <\/span>And finally, gain success and momentum by piloting or testing your ideas on a few or a limited population. \u00a0Through some trial and error you will help to realize your success more quickly if you test (prototype) your ideas and then work out the kinks before a full-scale launch \u2013 our FREE guide can be downloaded at www.ivibeglobal.com to get more details and implementation tips.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the biggest challenges facing small businesses these days is translating IDEAS into INCOME. \u00a0Most organizations are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that. \u00a0Unfortunately, this is often where creativity and innovation meet a roadblock.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[255,15],"tags":[407],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7567"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7567"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7567\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}