{"id":7688,"date":"2011-01-06T08:19:11","date_gmt":"2011-01-06T13:19:11","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7688"},"modified":"2011-01-06T08:27:13","modified_gmt":"2011-01-06T13:27:13","slug":"cold-calling-more-sales","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/sales\/cold-calling\/cold-calling-more-sales\/","title":{"rendered":"How Getting Over Your Fear Of Cold Calling Will Get You More Sales"},"content":{"rendered":"

There’s one area of sales that everybody<\/em> hates to do…Cold calling – the dreaded task of picking up the phone and calling someone they’ve never spoken to before. Why?\u00a0?Because they’re afraid of being rejected.<\/p>\n

So What!<\/p>\n

\"Cold<\/a>Here are three questions to ask yourself:<\/p>\n

1. What’s the worst thing that can happen? You get hung up\u00a0?on, or somebody could yell at you. (You could hang up on them!)<\/p>\n

2. What’s the best thing that could happen? You could get\u00a0?an appointment, close a sale, and make some money.<\/p>\n

3. What’s the most likely thing that would happen? You speak\u00a0?to the person and they aren’t interested. You get voice mail.\u00a0?You get blocked by a gatekeeper.<\/p>\n

When I first started out in sales I was whining about\u00a0?getting rejected. Pauline Novak my trainer grabbed me by the shoulders, looked me straight in the eyes, and\u00a0?said, “Jeff, if you aren’t being rejected, you’re\u00a0?not trying hard enough!!!”<\/p>\n

If you figure that only one of every hundred prospects will do business\u00a0?with you then your challenge is to find a hundred leads, work them\u00a0?as fast as possible, find the one person who buys, throw the\u00a0?other 99 names away, and find another list of 100 names.<\/p>\n

When you speak with someone who says NO,\u00a0?that’s not rejection. It’s confirmation.<\/p>\n

Three things happen when you overcome your fear of cold calling:<\/p>\n

1. You close more of the phone-in sales because you respond to their inquiries immediately.<\/p>\n

2. You create more opportunities from your warm calls because you follow-up with the people you met at your networking events.<\/p>\n

3. You stumble on some very nice pieces of business because\u00a0?you called on someone who just happened to need the things\u00a0?you sold at the moment you called.<\/p>\n\n\n\n
Reprinted with permission from “Jeffrey Mayer’s SucceedingInBusiness.com Newsletter. (Copyright, 2003 – 2005, Jeffrey J. Mayer, SucceedingInBusiness.com.) To subscribe to Jeff’s free newsletter, visit www.SucceedingInBusiness.com
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There’s one area of sales that everybody hates to do…Cold calling – the dreaded task of picking up the phone and calling someone they’ve never spoken to before. Why?\u00a0?Because they’re afraid of being rejected. So What!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[234],"tags":[384],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7688"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7688"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7688\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}