{"id":7724,"date":"2011-01-13T07:26:44","date_gmt":"2011-01-13T12:26:44","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7724"},"modified":"2011-01-13T07:38:19","modified_gmt":"2011-01-13T12:38:19","slug":"sell-anything","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/sales\/sell-anything\/","title":{"rendered":"The Easiest Way To Sell Anything"},"content":{"rendered":"<p>Don\u2019t tell my wife, but after the family birthday dinner she so graciously organized for me in New York City, and during the Marc Cohn concert she had gotten us tickets to\u2026<\/p>\n<p>\u2026 my mind was wandering to marketing.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/01\/Sales21.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-7734\" title=\"Sales2\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/01\/Sales21.jpg\" alt=\"Sales2\" width=\"150\" height=\"169\" srcset=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/01\/Sales21.jpg 150w, https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/01\/Sales21-133x150.jpg 133w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>We\u2019d been to hear Marc in concert before but this one was by far the best and I was thinking about why I was enjoying it so much.<\/p>\n<p>What was the difference?<\/p>\n<p>Instead of just getting up and playing his songs, Marc was taking a few minutes to tell us the stories of what had inspired him to write the song. With each story, you could sense the audience drawing in and listening more closely. And each story made the song more interesting to listen to.<\/p>\n<p>Think about it. What is it that helps your prospects get to know you, to trust you and to do business with you? What is it that differentiates one service provider from another?<\/p>\n<p>It\u2019s the same \u2013 it\u2019s the personal stories you hear and you tell.<\/p>\n<p>Stories are one of your most powerful sales tools.<\/p>\n<p>Stories about why you decided to start the business in the first place, or why you\u2019re so passionate about it, or the client problems you\u2019ve helped, or how someone used your product.<\/p>\n<p>Let\u2019s be honest, many people just don\u2019t feel comfortable trying to convince someone to buy their product, even if it\u2019s the best in the world. But ask them a few questions about themselves, the reason they started their business, or which client of theirs was the most satisfied and why \u2013 and they\u2019ll talk for hours.<\/p>\n<p>Ready to help your prospects buy from you?<\/p>\n<p>Tell the personal story of your business, your products and your services so prospects get to know you, trust you, and buy from you.<\/p>\n<p>Today is my actual birthday and I\u2019m doing what I usually do during the winter. I\u2019m here in Vermont and about to head out to spend the morning skiing. Then after lunch, I\u2019ll sit down in front of a toasty fire and get on the phone with clients.<\/p>\n<p>Do you want your web site to start making more money than you ever imagined? As a special birthday treat I\u2019m giving away access to my online success formula for just $2.95.<\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/websalestrial.html\">Get the details &gt;&gt;<\/a><\/p>\n<p>Charlie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t tell my wife, but after the family birthday dinner she so graciously organized for me in New York City, and during the Marc Cohn concert she had gotten us tickets to\u2026 \u2026 my mind was wandering to marketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7724"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7724"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}