![\"Sales3\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/01\/Sales31.jpg\" "\\"Sales3\\"")
<\/a>No, I\u2019m not a magician, but let me explain how you can perform magic with your sales and your profits just by regularly tracking some key numbers.<\/p>\nThe Power of Numbers Then a highly paid industrial psychologist came up with a simple idea. He hung a big banner on the wall of the shop and each week posted the number of machines with defects and the number without. That was it. Within a few months, the defect rate plummeted and almost every machine was coming off the manufacturing line ready to be shipped.<\/p>\n Amazing!<\/p>\n It didn\u2019t take bonuses, raises, threats, or training to get the employees to do better work. The simple act of putting up the number for all to see motivated the plant workers to get it right and increase the plant\u2019s profitability.<\/p>\n Measuring performance is a powerful tool.<\/p>\n Take losing weight. Studies show that people who weigh themselves weekly, versus those who don\u2019t, are 11 times more likely to lose a minimum of 5% of their body weight in six months.<\/p>\n Think how much money could be saved and weight lost, if people just used a scale, even if they did nothing else! Of course, creating a chart of their weekly weight would help even more.<\/p>\n How about your profits? Which numbers can help you grow your profits? For example:<\/p>\n The number one indicator of a sales person\u2019s success (all else being equal) is the number of phone calls they make. That\u2019s it!<\/p>\n Want to increase your sales by 47% or more?<\/p>\n Set up a spreadsheet for the sales team (or yourself), and have them note how many sales calls they made each week and how many sales. Spend a few minutes reviewing this with the team each week, not to scold or praise them, but to get them to focus on the key numbers that determine their sales.<\/p>\n What other numbers are helpful to track?<\/p>\n 99% of all business owners I talk to love getting referrals, but they rarely, if ever, ask their happy clients for them. So what could they \u2014 and you \u2014 do to get more referrals?<\/p>\n Remind yourself and your sales staff to ask for referrals and then track how many you get each week. You\u2019ll be amazed how the simple act of reviewing the numbers will motivate you and your staff to get into the habit of asking for \u2013 and getting \u2014 referrals.<\/p>\n If you\u2019re marketing online there are a couple of additional numbers you\u2019ll want to track, including:<\/p>\n – The number of visitors your site gets each month If you want more sales, you\u2019ll need more visitors and prospects contacting you.<\/p>\n Are you catching on? Numbers are motivators!<\/p>\n Tracking a few key indicators can \u201ctrick\u201d your mind and the minds of people on your team into focusing their efforts \u2014 and you\u2019ll see the results in increased revenue. Record your key numbers, keep them \u201cpublic\u201d and review them weekly or at least monthly with your entire team.<\/p>\n And while the above performance measures are good ones, they\u2019re nothing in comparison to the power of the one I am about to share with you. This number alone can increase your income by up to 100 times. In 1979, the Harvard Business School did a study of its incoming students and here\u2019s what they found:<\/p>\n – 84% had no specific goals Ten years later they checked back with the students they\u2019d interviewed and discovered:<\/p>\n – The 13% that had identifiable goals were making twice as much as the other 84% who didn\u2019t had any goals when they entered the program Incredible!<\/p>\n Just by writing down your financial goal and creating a plan for reaching it, in 10 years you could be making literally hundreds of times more than your colleagues and competitors!<\/p>\n So what are you going to do next?<\/p>\n How about this:<\/p>\n 1. Open up a document and write down your ten-year goals.<\/p>\n 2. Map out your plan for reaching your goals in one page or less.<\/p>\n 3. Create a spreadsheet to track the number of: 4. Print it out. Tape it to the wall. Update it each week.<\/p>\n To your success,<\/p>\n Charlie P.S. Want to make 50% to 1,000% more?<\/p>\n Are you running a successful business now but want to double or triple your revenue? I work with business owners like you to help them leverage their existing success to sell more online and create additional revenue streams.<\/p>\n Interested? Schedule a time to talk by filling in the form at https:\/\/www.marketingforsuccess.com\/mentoring.htm<\/p>\n","protected":false},"excerpt":{"rendered":" Let\u2019s be honest. Are you really determined to grow your business this year? Are you ready to move beyond stagnant sales or a few percentage points of growth? Enough! There\u2019s no reason to put up with minimal results or to be stuck waiting for something big to happen someday. Especially when the solution is a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[384],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7782"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=7782"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/7782\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=7782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=7782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=7782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong> In the 1950s KitchenAid, the maker of \u201chigh-quality\u201d mixers, was having a problem in their manufacturing plant. A huge percentage of the mixers that were coming off the line didn\u2019t work or had defects. Repairing all the defective machines was adding unnecessary costs. The plant manager talked to every employee telling them how important quality was, but it hardly made a difference.<\/p>\n
\nMost people already keep track of their monthly revenue, which is useful, but it\u2019s not the number you need to focus on to grow your business. The numbers you need to track are the precursors to the sale.<\/p>\n
\n– The number of leads your site generates
\n– The number of sales you generate
\n– The dollar volume of sales<\/p>\n
\nNo, I\u2019m not making this up!<\/p>\n
\n– 13% had goals but hadn\u2019t written them down
\n– 3% had clear, written goals and plans to accomplish their goals<\/p>\n
\n– The 3% who had clear, written goals were making, on average, 10 times as much as the remaining 97% put together or HUNDREDS of times more than the average graduate.<\/p>\n
\n– sales calls made
\n– referrals received
\n– website visitors
\n– web leads generated
\n– online and offline sales<\/p>\n
\nMarketingForSuccess<\/p>\n