{"id":7836,"date":"2011-02-04T08:16:00","date_gmt":"2011-02-04T13:16:00","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=7836"},"modified":"2011-02-22T10:04:23","modified_gmt":"2011-02-22T15:04:23","slug":"million-dollar-copywriting","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/million-dollar-copywriting\/","title":{"rendered":"How To Spot (And Write) Million-Dollar Copy"},"content":{"rendered":"

As a MarketingforSuccess.com reader, you probably already know how important good copy is. Good copy is a 24-7 salesperson, constantly driving leads, sales, and profits. Over the life of your business, one great sales letter could easily pay for itself 100\u2026500\u2026even 1000 times over.<\/p>\n

But there\u2019s just one problem: good copy ain\u2019t cheap.\"Copywriting\"<\/a>For instance, if you want to hire someone who’s good\u2014not great\u2014at copywriting, you can expect to pay at least $2000 for a sales letter or long form web copy. And you should get that money back\u2014many times over\u2014within 3-6 months, assuming you\u2019ve done your marketing homework.<\/p>\n

Now, if you want to hire a really good (still not great) copywriter, you can expect to pay $3000\u2026$4000\u2026or $5000+ for a sales letter.<\/p>\n

That\u2019s because really good copywriters are worth their weight in gold. They\u2019ve proven that they can make sales skyrocket-or else they wouldn\u2019t be getting those rates. And in many cases, they\u2019re booked 30-60 days in advance\u2026because past clients are clamoring for a spot on their schedule.<\/p>\n

And if you want to hire someone who’s copywriting skills are A-list\u2014the guys like Clayton Makepeace, John Carlton, or Parris Lampropulous\u2014you\u2019ll have to plunk down a cool $15,000-$25,000 upfront\u2026plus a piece of the profits on the backend. Over time, a top copywriter can earn millions in royalties from a single promotion. And their clients will make much, much more.<\/p>\n

But if you\u2019re a small business owner\u2014or you\u2019re just starting out\u2014even \u201cgood copywriter\u201d prices can be too steep.<\/p>\n

Now, I\u2019m not going to try to sell you on why you should shell out money for copywriting. But I am here to warn you about a dangerous trap many business owners fall into.<\/p>\n

You see, when it comes to copywriting\u2014like most of things in life\u2014you get what you pay for. You may be tempted to hire a copywriter who\u2019s willing to work for peanuts.<\/p>\n

And, in some cases, you find a talented newbie copy cub who really \u201cgets it\u201d. They understand your market, they\u2019re clear on your pitch, and they come up with a great hook. And they knock it out of the park.<\/p>\n

But that\u2019s not what usually happens. What usually happens is that you discover\u2014after you\u2019ve spent your hard-earned money\u2014that a $250 sales letter ends up costing you a lot more in lost sales. And good luck getting that newbie to re-write it.<\/p>\n

So if you can\u2019t afford $2000-$5000 for a sales letter, and you don\u2019t want to take the risk of hiring the wrong copywriter, what can you do?<\/p>\n

Simple. Become very well educated on what makes for good copy<\/a>.<\/p>\n

You see, when you really get the underlying mechanics of good copy, you can spot it a mile away. That makes choosing a good copywriter easy. If they don\u2019t follow the rules laid out in those books\u2026well, they\u2019re probably not very good.<\/p>\n

Luckily, there\u2019s a simple way to get really good at spotting great copy. And it should only take about a week!<\/p>\n

All you have to do is read a few short, easy-to-read books by the old-school masters of copywriting:<\/p>\n

\u201cHow to Write a Good Advertisement\u201d by Victor Schwab<\/p>\n

\u201cTested Advertising Methods\u201d by John Caples<\/p>\n

\u201cScientific Advertising\/My Life in Advertising\u201d by Claude Hopkins<\/p>\n

You may have heard of these books before. You may have even read them. If so\u2026read them again. I read each one at least once a year\u2014usually more. And each time I come away with something new.<\/p>\n

So if you can\u2019t quite swing hiring a good (or great) copywriter yet, these books are your ticket to success.<\/p>\n

When you apply the lessons from these advertising classics, you\u2019ll be able to spot good (and great) copy from a mile away. And you\u2019ll avoid wasting your hard-earned money on copywriting that doesn’t deliver.<\/p>\n

And you might get good\u2014really good\u2014at copywriting yourself. In fact, when you apply what you learn in these books, you can\u2019t help but write solid, money-making copy!<\/p>\n

And when you combine those new copywriting skills with your passion for your business and your knowledge about your prospects\u2026the sky\u2019s the limit!<\/p>\n

In most cases, the copy you write will be far superior to anything a newbie or even \u201cgood\u201d copywriter can produce. And you won\u2019t have to pay anyone else a dime.<\/p>\n

Now if you really want to make that new copy of yours shine, you can always ask an experienced copy pro for a critique. Some copywriters don\u2019t like to do this. Personally, I love reading other people\u2019s copy, especially if it\u2019s a business owner\u2019s copy. There\u2019s usually a great energy to it that most copy lacks. And after a few tweaks, it becomes even more successful. It creates a win-win situation; the business owner is happy and makes more money. Next thing you know, they\u2019re too busy taking orders to write\u2026so they hire me. Everyone wins!<\/p>\n\n\n\n
About Paul Martinez
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