What\u2019s happened to marketing over the past 5-10 years?<\/p>\n
The old \u201cin the face\u201d approach of pushing your marketing materials out to your prospects strategy has less and less effect. It\u2019s what I call the pitch and pray model and for most businesses it\u2019s not only costly but it just doesn\u2019t work anymore.![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/02\/Internet-Marketing2.jpg\" "\\"Internet")
Last week I Interviewed Pierre, a homebuilder who launched his business four and a half years ago right when most homebuilders were selling their tools. As a startup he didn\u2019t want to spend a lot of money on advertising and marketing, so instead he decided to use social media, facebook, twitter, youtube and a blog.<\/p>\n
Last year his firm built over $4,000,000 worth of new homes. To be fair I didn\u2019t mention that he lives and works in Canada, where everyone is supposed to be nice and maybe that was a big factor \u2013 but nonetheless \u2013 his company is doing extremely well.<\/p>\n
And get this. His marketing budget is essentially zero. He doesn\u2019t advertise, he doesn\u2019t send out flyers, he doesn\u2019t take out classified ads, he doesn\u2019t cold call and he doesn\u2019t advertise on the radio.<\/p>\n
Instead he\u2019s sharing ideas, videos, and helping his prospects get to know and trust him so by the time they contact him about a building project, they\u2019re essentially sold.<\/p>\n
And when prospects call, they don\u2019t ask for references, they\u2019re ready to give him the job. Recently Pierre signed up one client after a single 37 min call.<\/p>\n
How about you? Are you still struggling with old school (dead) marketing tactics?<\/p>\n
Want to know how Pierre is doing it?<\/p>\n
Here’s the link to the whole interview including the free consulting I gave him in the member area of the Insiders Club.<\/p>\n