{"id":808,"date":"2008-12-17T10:11:15","date_gmt":"2008-12-17T15:11:15","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=808"},"modified":"2009-08-13T09:40:24","modified_gmt":"2009-08-13T14:40:24","slug":"a-most-unusual-odd-request-from-charlie","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/a-most-unusual-odd-request-from-charlie\/","title":{"rendered":"A Most Unusual & Odd Request from Charlie"},"content":{"rendered":"

What\u2019s one of the biggest challenges in small business marketing?<\/p>\n

It\u2019s getting your prospect\u2019s attention. If they don\u2019t know you exist, much less know how you can help them, you\u2019re going to have a tough time closing sales and making more money.<\/p>\n

How do you get your prospects\u2019 attention when they\u2019re overwhelmed by advertising messages and have conditioned themselves to tune them out?<\/p>\n

Use INTERRUPTION marketing!<\/p>\n

Break into your prospects\u2019 train of thought. Get them to switch from whatever they were working on or pondering to thinking about how much you could help them. Interruption Marketing is the conversation starter.<\/p>\n

What is interruption marketing? <\/strong><\/p>\n

It\u2019s the headline, the bold graphic, the creative layout, the audio, etc you use to grab your prospects\u2019 attention so you can have a conversation with them.<\/p>\n

\u201cA Most Unusual & Odd request from Charlie\u201d<\/p>\n

In order to get you to open this post, I used a headline to pique your curiosity. If you want your prospects and clients to open your emails, you need to do the same. Use a subject line that makes them stop what they are doing and open your email.<\/p>\n

Want to see another example of Interruption Marketing?
\nSee this >><\/a><\/strong><\/p>\n

The Purpose<\/strong>
\nThe purpose of interruption marketing is to distract your prospect from what they were thinking and then to capitalize on the opportunity by telling them what to do next. And you\u2019ve only got a second to move them from a second of attention to having a conversation, even if its a virtual one, similar to what you and I are doing now.<\/p>\n

What\u2019s the risk of using Interruption Marketing?
\nYou can easily go too far and turn off some of your prospects.<\/p>\n

What\u2019s the even greater risk of not using Interruption Marketing?
\nNo one pays attention to your marketing and you go out of business.<\/p>\n

Before you use Interruption Marketing, understand the difference between giving your prospects\u2019 a choice and just plain annoying them. One leads to a possible sale, the other to a lost customer.<\/p>\n

You want your interruption to leave your prospect feeling positive about your products and services. Sales calls during dinner and the online ads that jump up and cover your emails are not positive experiences.<\/p>\n

Want to know what one of the best ways to get peoples\u2019 attention is?<\/p>\n

Ask a QUESTION.<\/strong><\/p>\n

At the top of the homepage for MarketingForSuccess there\u2019s a pertinent question in large, bold type at the top of the page. Why? Because when people read a question, their natural inclination is to stop what they are doing and try and answer it.<\/p>\n

Isn\u2019t that what you do?<\/p>\n

But\u2026 I can hear my wife saying it and maybe you\u2019re thinking it, too, \u201cIsn\u2019t interruption marketing ugly, often garish and hard sell?\u201d<\/p>\n

You\u2019re right! A lot of interruption marketing is done in poor taste and doesn\u2019t work. But when it\u2019s done well, it\u2019s original, clever and it keeps your attention.<\/p>\n

If your marketing is plain vanilla, no one will ever read it. If it\u2019s garish or simply badly done, it won\u2019t be taken seriously. Depending on your target market, smack dab in the middle is where the money is.<\/p>\n

What\u2019s my Most Unusual & Odd Request?<\/strong>
\nTake a look at this page and tell me now what you think >><\/a><\/strong>
\nI bet you can\u2019t look at the image at the top of the page without stopping to watch the dancing image. It gets your attention. Is it too much or on target?<\/p>\n

My wife thinks it\u2019s totally inane and annoying. A graphic designer, she hates animated kitschy things like this. And while I wouldn\u2019t call it great art nor would I use this approach on every sales page, it\u2019s been a huge sales success.<\/p>\n

What do you think >> <\/strong><\/a><\/p>\n

If you already saw this page and joined my Monthly Marketing Mentoring Program, you\u2019ll be having a great Christmas. You\u2019ll be opening up my gift box with the huge bonus I sent you. And each month you\u2019ll be hearing from the most successful marketers and sales people in the country, including people like Denny Hutch.<\/p>\n

Denny is a veteran of direct marketing and can explain to you better than almost anyone exactly how to use interruption marketing to increase your sales and profits.<\/p>\n

You haven\u2019t joined YET?<\/p>\n

I’ve only set aside 35 new member bundles for this holiday snow special. , Each is worth over $1,024, and I’m giving them away for just $39.95.<\/p>\n

Last time I checked we only had a few left. So to get one,<\/p>\n

You need to take action right away>><\/strong><\/a><\/p>\n

FINAL REMINDER<\/p>\n

This offer ends on December 20th, 2008!<\/p>\n

USE THIS URL >><\/strong><\/a><\/p>\n

-Charlie<\/p>\n

P.S. The key to making Interruption Marketing work is to know your audience, know where to find them and how to talk to them. Then Interruption Marketing will work to increase your profits.<\/p>\n

Speaking of profits \u2013 want to make 2009 your most profitable ever?
\nStart here >><\/strong><\/a><\/p>\n

\"Reblog<\/a>