{"id":8198,"date":"2011-03-04T07:44:26","date_gmt":"2011-03-04T12:44:26","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=8198"},"modified":"2011-03-04T07:49:29","modified_gmt":"2011-03-04T12:49:29","slug":"the-3-basics-of-a-successful-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/the-3-basics-of-a-successful-marketing-strategy\/","title":{"rendered":"The 3 Basics Of A Successful Marketing Strategy"},"content":{"rendered":"

Just a few years back, something odd happened. For years, the internet with all its potential sat on the sidelines.<\/p>\n

Yes, we were all using it. We set up our websites. We created our emails. We even started to…\"\"shop a little online.<\/p>\n

But at some incalculable moment, the importance of the internet shifted. No longer a mere addendum, it became front and center. And I am not certain that many of us have caught up with that yet. We still live in an old world with decaying systems and archaic mindsets.<\/p>\n

\n

And while social media leads the pack, the internet in all its iterations abounds with opportunity and wealth.<\/p>\n

Used correctly, the internet\/social media has mindboggling potential to change your life<\/strong> and your business.<\/p>\n

But before you can really take advantage of the opportunities, I think it is important that you wipe the slate clean.<\/p>\n

Start with a fresh envelope.<\/p>\n<\/div>\n

\n

Re-evaluate what you are doing.<\/p>\n

And make dead certain that fundamental basics are in place.<\/p>\n

What are these basics?<\/p>\n

First, is your brand. \u00a0A long-time branding<\/a> expert, I know for a fact that the only way really to stand out in a sea of competitors is to make absolutely sure that your brand stands for something specific and unique. \u00a0Part of your branding is your look. \u00a0But the look and design of your brand is nothing but a reflection of the IDEA your brand stands for. \u00a0So many companies get this one wrong. \u00a0A banal descriptor of the products and services you sell is simply not enough.<\/p>\n

The second basic is to understand your target market. \u00a0 We left a mass media world behind many many moons ago. Today is all about niche marketing. \u00a0Your target market is no longer one single monolith but a series of precise niches. \u00a0 Don\u2019t think big. \u00a0Think small many times over. \u00a0By the way, the tools of social media and the internet let us execute precise niche marketing efficiently and easily.<\/p>\n

The third basic is the message. \u00a0What exactly do you want to say? \u00a0Your message needs to be more than flogging your products and services.<\/p>\n<\/div>\n

In relationship marketing (which is what marketing on the internet is), you need to provide interesting, original and ongoing content about your industry. Without it, people will leave in droves. \u00a0With it, you will establish true authority and leave your competitors in the dust.<\/div>\n\n\n\n
About Susan Rice Lincoln
\n<\/a><\/strong>Related Resources<\/strong><\/a>
\nMore Posts by Susan Rice Lincoln<\/a><\/strong><\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE New Profit Rules Report<\/a>.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"Reblog<\/a>