![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/03\/MarketingStrategy10.jpg\" "\\"MarketingStrategy10\\"")
Whether you market online or off the key to increasing sales isn\u2019t any one element of your marketing. You’re creating a marketing funnel, not a single destination with your website (or if you market offline, with your mailings).<\/p>\n\u201cI am in the e-commerce industry and I’m wondering: What’s more important? A killer website with awesome pictures? Or a decent website with decent pictures, and killer blog and social media content to drive people to your OKAY website?\u201d Daniel, Peak Coffee & Tea<\/p>\n
So which is it, which is the most important to the success of your ecommerce business? Whether you market online or off the key to increasing sales isn\u2019t any one element of your marketing. You’re creating a marketing funnel, not a single destination with your website (or if you market offline, with your mailings).<\/p>\n
The first task is to map out your marketing funnel. Map out how you are going to get your prospects:<\/p>\n
1.\tTo pay attention \u2013 so they visit your web site or call you
\n2.\tInto your marketing funnel, e.g onto your list or viewing your information
\n3.\tTo know you, like you, trust you
\n4.\tTo sell themselves on the value of what you provide
\n5.\t To motivate them to buy from you
\n6.\tTo spend more with you so they get everything they want
\n7.\tTo buy again
\n8.\tTo refer their friends and do your marketing for you<\/p>\n
Think of it as building a set of stairs.<\/p>\n
Could you take out the first couple of steps or could you have the first few steps be solid and the final step missing?<\/p>\n
The most important part of building a set of stairs, whether they\u2019re plywood, polished marble or plain oak, is that they\u2019re all there. The same is true of the steps in your marketing strategy<\/a>.<\/p>\n While it would be great to have every element, or every step in your marketing funnel be perfect, it’s more important that it be complete.<\/p>\n So what\u2019s the status of your marketing funnel?<\/p>\n Do you have one?<\/p>\n Do you know what the key steps in it should be?<\/p>\n Is it complete?<\/p>\n FYI, I\u2019ve got one spot left in my coaching program for a successful business owner.<\/p>\n