{"id":8463,"date":"2011-03-29T05:58:05","date_gmt":"2011-03-29T10:58:05","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=8463"},"modified":"2011-04-05T09:47:40","modified_gmt":"2011-04-05T14:47:40","slug":"3rd-marketing-lie","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/small-business-marketing\/3rd-marketing-lie\/","title":{"rendered":"The 3rd Marketing Lie You Should Know\u2026"},"content":{"rendered":"<p>What\u2019s the fastest way to put yourself out of business?<\/p>\n<p>It\u2019s to assume that because you\u2019ve got a great product or service (or as Henry David Thoreau put it, a better mouse trap) that people will beat a path to your door.<\/p>\n<p>This is one of the biggest lies people tell themselves as they watch their businesses struggle to survive.<\/p>\n<p>The key to having a successful small business&#8230;<!--more--> <img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-8465\" title=\"Small Business Marketing19\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/03\/Small-Business-Marketing19.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/03\/Small-Business-Marketing19.jpg 150w, https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/03\/Small-Business-Marketing19-92x92.jpg 92w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>attracting clients and customers. Without them, no matter how great your \u201cmouse trap\u201d is you\u2019re going to be perpetually frustrated or even worse, flat out broke.<\/p>\n<p>If your prospects don\u2019t know you exist, and they don\u2019t understand the value you provide, they\u2019re not going to buy.<\/p>\n<p>It doesn\u2019t matter what you sell. If you don\u2019t have a simple way to attract a steady stream of clients you\u2019re always going to be struggling.<\/p>\n<p>Which is why I wrote 15 Second Marketing &#8211; to show you the simple tactic to apply to your marketing message.<\/p>\n<p>Success isn\u2019t about coming up with a great product or service. It\u2019s about attracting the people who want your product or service with the right marketing message. And that\u2019s only the first step.<\/p>\n<p>Think about it. Every day when you get home you sort through your mail. Most of it goes in the trash, unopened and unread.<\/p>\n<p>Why?<\/p>\n<p>Most businesses are trying to attract clients with the wrong <a href=\"https:\/\/www.marketingforsuccess.com\/blog\/lead-generation\/is-your-small-business-marketing-message-locking-you-out\/\">marketing message<\/a>, ones that actually do more to repel than attract sales. And most of their marketing just burns through their profits.<\/p>\n<p>The bottom line is your success isn\u2019t determined by how great your product or services are. Your business success is determined by how good\u00a0 your marketing is.<\/p>\n<p>Which is why I wrote The Insider Secrets To 15 Second Marketing &#8211; to show you how to come up with a compelling marketing message, one that helps you attract customers and gets them into your marketing funnel.<\/p>\n<p>In case, you missed it, as a new subscriber, I\u2019m giving you this invaluable resource to test for $1, plus shipping. Here\u2019s the link. <a href=\"http:\/\/15secondmarketing.com\/trialnrns.html \">Claim your copy &gt;&gt;<\/a><\/p>\n<p>You can still get it for $1 today, but you need to act right away or end up paying the full retail price tomorrow.<\/p>\n<p>To your success,<\/p>\n<p>Charlie<\/p>\n<p>P.S. It&#8217;s your choice, spend the next $1 to claim your copy and\u00a0get the one marketing technique that can change your\u00a0business and your life or spend it on a soda.<\/p>\n<p>This is your last chance, ever to grab the &#8216;Insider\u00a0Secrets to 15 Second Marketing for $1. Don&#8217;t miss out on\u00a0this time-limited special for subscribers.<\/p>\n<p>If you decided on discovering the fastest way to grow your\u00a0business &#8211; <a href=\"http:\/\/15secondmarketing.com\/trialnrns.html \">use this link &gt;&gt;<\/a><\/p>\n<p>Or go wild and spend $2 and get both &#8220;15 Second Marketing&#8221;\u00a0and a soda too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the fastest way to put yourself out of business? It\u2019s to assume that because you\u2019ve got a great product or service (or as Henry David Thoreau put it, a better mouse trap) that people will beat a path to your door. This is one of the biggest lies people tell themselves as they watch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/8463"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=8463"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/8463\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=8463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=8463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=8463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}