{"id":850,"date":"2009-01-22T08:49:02","date_gmt":"2009-01-22T13:49:02","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=850"},"modified":"2009-08-13T09:35:24","modified_gmt":"2009-08-13T14:35:24","slug":"3-ways-to-beat-the-recession","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/3-ways-to-beat-the-recession\/","title":{"rendered":"3 Ways To Beat the Recession"},"content":{"rendered":"

WARNING<\/strong><\/p>\n

This email isn\u2019t for the faint of heart,people who can\u2019t face the music, or stomach the truth. In short, don\u2019t read another word of this email unless you want the unvarnished truth about your business and your profits.<\/p>\n

Still reading?<\/p>\n

The majority of businesses this year will decline in sales and in profits just as they did last year. And even worse nine out of ten people will come up with some excuse, in most cases a totally lame one, about why their business sales and profits are down.<\/p>\n

What are the most common excuses?<\/p>\n

–\u00a0\u00a0\u00a0 It\u2019s the economy.
\n–\u00a0\u00a0\u00a0 Fewer people are buying.
\n–\u00a0\u00a0\u00a0 I\u2019ve tried everything and nothing I do seems to make a difference.<\/p>\n

SORRY! I don\u2019t buy it.<\/p>\n

If the above was true, then why did some businesses, in addition to the bankruptcy lawyers, grow last year and why are they continuing to grow in leaps and bounds this year in 2009?<\/p>\n

Yes, the economy is in a slump and on average sales are down and most people, 9 out of 10, just keep doing the same things over and over. They keep marketing their business the same way they would in more prosperous times and what do you know \u2013 it doesn\u2019t work.<\/p>\n

Only one out of ten people, and I\u2019m hoping you are one of them, has the smarts to know that if their business isn\u2019t growing and if sales are shrinking, that they need to change the way they market their business. For these people, the people who seek out and find the profit-building strategies that work in any economy, success is almost guaranteed.<\/p>\n

Not everyone\u2019s business is tanking in this economy, many grew their profits by 50 to 100 percent or more last year, and you can do the same.<\/p>\n

One client, Ed from California emailed me Tuesday morning to apologize for not getting his assignment done this week. Why? His business is up by 300% compared to last January and he\u2019s swamped with new clients.<\/p>\n

Some people like to run around like Chicken Little waiting for the sky to fall, others seek out answers.<\/p>\n

Which type of person are you?<\/p>\n

If you\u2019re a solution seeker instead of excuse maker here’s three simple steps to keep your business on track and make this year your most profitable:<\/p>\n

1. Stay Confident<\/strong>
\nThe biggest mistake you can make is to lose confidence in your products and your services. Starting to doubt your unique competitive advantage and your ability to improve your marketing could kill your business.\u00a0 You\u2019ve lost the race before the start. Like a bear smells fear, your customers will notice your hesitancy and they\u2019ll buy from a competitor who appears confident of success. They\u2019ll steer clear of you and you\u2019ll lose even more business.<\/p>\n

2. Focus On Your Core Strengths<\/strong>
\nObviously you\u2019re doing business in a very different economic climate than you were a few years or even a few months ago. The marketing strategies that may have helped you stay afloat in the past could easily sink your business this year.<\/p>\n

To succeed in this economy, your small business needs to be more focused and specialized. Big companies like Circuit City who sold a bit of everything are closing their doors, but I see this happening to small businesses as well. Small companies that try to provide too many products or services are struggling. And for good reason; prospects can\u2019t figure out what they excel at.<\/p>\n

On the other hand, businesses that target a specific service or product are holding their own. I\u2019m hearing that business is steady and, in some cases, growing. Online, many niche services and products are growing too, including online bookkeeping, online virtual assistants and niche information products.<\/p>\n

3. Find Out How To Attract More Buyers<\/strong>
\nThere are plenty of buyers out there. All you need to do is attract a few more. The first step to increasing your profits in the next 12 months is to find out how to:<\/p>\n

\u2022 Help more people know how you can help them,
\n\u2022 Gain their confidence so that you can give them what they want,
\n\u2022 Give them an urgent reason to buy.<\/p>\n

To make it easier, I\u2019ve created the lowest cost way to access the strategies you need to maximize your profits in less time this year. I\u2019ve put together a monthly mastermind program to show you exactly what works and how to do it.<\/p>\n

If you think you’ve got what it takes…I\u2019ll be looking for you to fill in the application next week when the program opens.<\/p>\n

Make sure to apply as soon as the Mastermind program opens. If you\u2019ve put yourself on the Mastermind VIP list, you\u2019ll get access on Monday a day ahead of everyone else. Make sure to watch for the email Monday about where to apply.<\/p>\n

If you haven\u2019t done so already and want early access to apply, use this URL in the next few minutes and get access to my free telecall next week >><\/strong><\/a><\/p>\n

But wait there’s more. Right.<\/p>\n

In order to join the Insider\u2019s Marketing Mastermind group, you’ll have to qualify. This is an exclusive group. I can only accept 25 people into the program. To be considered, fill in the application, and then on the next page, submit your deposit. Jessica will be interviewing all applicants and we\u2019ll let you know asap whether you\u2019re one of the lucky ones to get in.<\/p>\n

In the mean time remember to sign up as a VIP for the free telecall scheduled for the 29th, where I\u2019ll be sharing the #1 Profit-Building Idea for 2009 >><\/strong><\/a><\/p>\n

-Charlie<\/p>\n

P.S.<\/strong> Forgot to add yourself to the Mastermind VIP list to apply for early acceptance?<\/p>\n

Sign up for the telecall to discover the #1 Profit Building Idea You Can Use for 2009 and we\u2019ll add your name to the Mastermind VIP list >> <\/strong><\/a><\/p>\n

\"Reblog<\/a>