{"id":8516,"date":"2011-04-05T05:30:57","date_gmt":"2011-04-05T10:30:57","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=8516"},"modified":"2011-04-05T08:34:46","modified_gmt":"2011-04-05T13:34:46","slug":"no-such-thing-as-minor","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/no-such-thing-as-minor\/","title":{"rendered":"There’s No Such Thing As Minor"},"content":{"rendered":"

I\u2019m going to apologize in advance.\u00a0This past Saturday I was in for surgery and my brain is still clouded with pain medication \u2013 so I\u2019m going to apologize in advance for being a bit blunt below.<\/p>\n

My brother in-law warned me. He said there is no such thing as… \"\"\u201cminor surgery\u201d and he was right.<\/p>\n

Anytime you go under the knife it\u2019s a major disruption to your life. But I think he was also rationalizing the fact that he\u2019s opted to wear a leg brace when he skis instead of going in for surgery on his own ACL which he tore the week before I tore mine.<\/p>\n

And now that I\u2019ve had surgery and am dealing with the recovery \u2013 his approach is sounding better and better, at least in the short-term.<\/p>\n

Which brings me back to the word minor.<\/p>\n

Over and over I talk to entrepreneurs and small business owners who are looking for a quick fix, help with a headline, or a webpage or a radio ad. They\u2019re looking for \u201cminor marketing surgery\u201d to repair their marketing strategy<\/a>.<\/p>\n

Well, just like the surgery I experienced, there is no such thing as \u201cminor surgery for your marketing strategy\u201d.<\/p>\n

Sorry to break the news. (Well not really.)<\/p>\n

The truth is every small business owner I\u2019ve worked with has one major problem and it\u2019s not just an email, a subject line, an ad or their web site.<\/p>\n

The problem is their marketing mindset and their marketing strategy.<\/p>\n

It\u2019s the biggest problem every entrepreneur faces that\u2019s crippling their business and keeping them from reaching their goals.<\/p>\n

I don\u2019t know where it comes from, but it seems everyone is drinking the same kool-aid, the stuff that makes them think just because they have a great product or service it will sell, or that just working harder is the answer, or that people want to be sold.<\/p>\n

None of it is true!<\/p>\n

The truth is before any of your prospects give a hoot about you, your products, your company and your processes, they first want to be confident you can HELP them.<\/p>\n

Typical mindset that cripples sales \u2013 selling makes money
\nThe mindset that generates sales \u2013 helping others leads to sales<\/p>\n

Making the shift from a selling mindset to a helping mindset isn\u2019t minor surgery.<\/p>\n

No I\u2019m not talking about a lobotomy, but it\u2019s a big change – one you need to make if you want to truly tap into the hundreds of thousands of people out there eager to buy from an expert they know, like and trust.<\/p>\n

So what happens when you make the shift from a selling mindset to a helping mindset?<\/p>\n

Instead of just focusing on the sale, the endpoint in the marketing process, you shift your focus to the key activity that is the precursor to generating sales.<\/p>\n

What is it?<\/p>\n

Help your prospects get to know you, like you and trust you. Help them see you as the expert who can solve their problems.<\/p>\n

Of course this can\u2019t just be a false promise. To do this you need to demonstrate your expertise, share ideas and be, well, helpful.<\/p>\n

It\u2019s that simple!<\/p>\n

Make the shift from a selling mindset to a helping one and your prospects will help you get rich in return.<\/p>\n

Here\u2019s the proven formula I use and teach to my one-on-one coaching clients that positions you as the helpful expert your prospects can count on.<\/p>\n

Use this link to get it >><\/a><\/p>\n

To your success,<\/p>\n

Charlie
\nMarketingForSuccess<\/p>\n

P.S. Start today and you could easily have your marketing strategy in good health before I\u2019m up and running on two feet.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m going to apologize in advance.\u00a0This past Saturday I was in for surgery and my brain is still clouded with pain medication \u2013 so I\u2019m going to apologize in advance for being a bit blunt below. My brother in-law warned me. He said there is no such thing as…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[379],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/8516"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=8516"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/8516\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=8516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=8516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=8516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}