{"id":875,"date":"2009-03-04T14:02:43","date_gmt":"2009-03-04T19:02:43","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=875"},"modified":"2009-08-13T09:27:42","modified_gmt":"2009-08-13T14:27:42","slug":"the-secret-to-marketing-when-money-is-tight","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/the-secret-to-marketing-when-money-is-tight\/","title":{"rendered":"The Secret to Marketing When Money Is Tight"},"content":{"rendered":"

Struggling to bring in new business? Wish you could generate more leads and clients without having to deplete your cash reserves in this tough economy?<\/p>\n

Whether you’re just starting out or have a well-established business, the truth is that some of the most powerful ways to grow your business can be had for free! And these work whether you’re netting $50,000 a year or $10,000,000 a year in business.<\/p>\n

Here are three no-cost, high return ideas you can take to the bank in this tough economy:<\/p>\n

1. Give Away Something For Free<\/strong>
\nI use a simple report I wrote to bring in an average of 60 leads a day or over 400 each week.\u00a0 Each week my list of qualified prospects grows. I spent a few days writing the report but after that my lead generation costs went to zero.<\/p>\n

Business Week ran an article last year about Chipotle\u2019s successful giveaway marketing strategy. The fast food restaurant chain has handed out tens of thousands of free burritos and tacos as way of building a loyal clientele. In just one day Chipotle gave away 6,000 burritos when they opened a mid-town location in Manhattan.<\/p>\n

This customer-satisfying strategy cost them $35,000, just about the same amount they would have spent for a half page black and white ad in The New York Times.<\/p>\n

Let your prospects sample your ideas or your products. It\u2019s the fastest way to help people understand the value of what you provide, to trust you and to want to do business with you. Chipotle has leveraged this strategy to become one of the fastest growing restaurant chains in the country. Imagine what this marketing strategy could do for you!<\/p>\n

Ready to generate more leads and make more money this year >><\/strong><\/a><\/p>\n

2. Create Compelling Offers<\/strong>
\nIn this economy your offers need to grab your prospect\u2019s interest and prompt them to act right away. Special time limited or limited availability offers are what the retail chains are using and you can use too.<\/p>\n

People buy your products and services based on their perception of value. Whether you are charging five dollars or five thousand, your prospects need to be convinced that the benefits you provide will outweigh the cost.<\/p>\n

To stimulate sales place your offer in the context of your target market’s concerns. Once you’ve clarified how your product or service meets their concerns the value of your offer will be apparent.<\/p>\n

Creating a compelling offer is an art and involves blending the following items together to create a sentence or two which will move people to take action, whether it is contacting you or making an immediate purchase.<\/p>\n

Include the following items to create an offer that helps sell:<\/p>\n

Name – What you are selling
\nBenefit – The problem it solves
\nCredibility – Why they should buy from you
\nValue – How useful it will be to them
\nGuarantee – Your promise to them
\nMotivation to Act – A reason to take advantage of your offer today.<\/p>\n

Want to know all the secrets to winning more clients and more business >><\/strong><\/a><\/p>\n

3. Get Others to Promote Your Business for You<\/strong>
\nThe goal in marketing is to reach more prospects, get them to trust you and understand the value of your products and services. What\u2019s the fastest and least expensive way to do this?<\/p>\n

Get others to promote you.<\/p>\n

That\u2019s right. No matter what you\u2019re product or service there are other businesses that offer non-competing products and services to the same target market. Join forces with them and get them to promote your company and you\u2019ve instantly extended your reach, leveraged the trust relationship they have with their list and all you need to do is clarify the value of your service or products.<\/p>\n

Want to discover the fastest, least expensive ways to attract all the clients you can handle. Get the details >><\/strong><\/a><\/p>\n

How do you find other businesses willing to promote yours? Let me give you a few examples.<\/p>\n

You’re an athletic trainer. You could partner with someone who provides sports massage or nutrition counseling. Even weekend warriors will benefit from this combination of services. You promote each other and all of you could double your clientele without spending a dime.<\/p>\n

Or if you own a web site that sells shoes, you could offer a $25 discount coupon with each sale over $75 that your customers can use at another site that sells socks, and vice a versa. You both generate more sales and make more money without actually spending a penny.<\/p>\n

Or if you’re a voice coach working with aspiring executives you could partner with a leadership or sales coach. If you each provide your partner with the marketing collateral they need to promote you, your cost is minimal and you both double your marketing reach.<\/p>\n

Each time you partner with a business that has a broad customer base, you’ll dramatically increase your sales and profits. And you’ll do so virtually for free.<\/p>\n

There are dozens of other ways to position and expand your business, strategies that work whether you’re just starting out or you’re growing a well-established business.<\/p>\n

Discover how to leap-frog the competition and double your profits this year. Get the details with this link >><\/strong><\/a><\/p>\n

– Charlie<\/p>\n

P.S. What\u2019s the one marketing bible recommended by Brian Tracy, Tom Hopkins and Jay Conrad Levinson? Find out >><\/strong><\/a><\/p>\n

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