Over a month ago, U.S. Airways Flight 1549 out of New York\u2019s LaGuardia Airport ran into a flock of geese within minutes after takeoff, shutting down both engines. You probably read about it or saw the reports in the news.<\/p>\n
The pilot, Captain Sullenberger, kept his wits about him and chose to make a very tricky water landing. He pulled it off, easing his jet down into the middle of the Hudson River without damage, saving everyone on board.<\/p>\n
Talk about a winner. It\u2019s an inspirational story, but how did Sullenberger do it? How did he know what to do to save himself, his crew and his passengers?<\/p>\n
Captain Sullenberger has years of experience flying, but he credits his training for preparing him to handle a once-in-a-lifetime emergency like this one. He didn\u2019t panic because his training had taught him a set of maneuvers to choose from in extraordinary circumstances.<\/p>\n
As a business owner, you may feel like you\u2019re piloting Flight 1549. Just when your business marketing is airborne, a flock of misguided bankers and lenders (turkeys in this case) threatens to bring the whole economy down and your business with it.<\/p>\n
It\u2019s bad. Credit is tight and buyers are harder to find. You can panic and watch your company\u2019s profits sink, or you can take your cue from leaders like Sullenberger. The winners in this economy will be business owners \u2014 pilots\u2014 who take action to save profits and even grow in this economy.<\/p>\n
You need to pull your business out of danger and keep pulling in sales. Institute emergency procedures. What are they?<\/strong> Start here >><\/strong><\/a><\/p>\n How can you save your business and even increase your profits in this economy? There are many ways, and I\u2019ll be discussing them in this and future articles. The first is to\u2026<\/p>\n Create efficiency in key areas. Especially marketing.<\/p>\n Does that sound like strange advice from a marketing coach? It isn\u2019t. You can\u2019t afford marketing that isn\u2019t working.<\/p>\n Marketing is the engine that drives sales and profits. You may have years of experience marketing, but if you aren\u2019t using strategies that run this engine efficiently, you\u2019re losing prospects and sales at a critical time.<\/p>\n In my experience, 90% of potential sales are lost due to poor marketing copy, limited followup, and\/or a low percentage of conversions. That\u2019s not a typo; 90% of potential sales are lost due to marketing inefficiency. Institute emergency procedures!<\/p>\n You can improve your marketing efficiency in just a few days and see gains in profits of 400% or more. Most companies are lucky if they\u2019re getting a 1% response to their marketing. Your response rate could be as high as 15%. Think what that would mean for your sales and your income.<\/p>\n 1.<\/strong> Lead Generation<\/strong><\/p>\n Most company\u2019s conversion rates are terribly low, and you probably wouldn\u2019t be reading this if yours weren\u2019t, too. Whether you\u2019re using direct mail, cold calling or a web site to generate leads, a typical response rate is less than a half of one percent. Improve your conversion rate to 1% and you\u2019d have twice as many leads.<\/p>\n Is it possible to get 1% of the people who see your information to contact you? Yes. 10 to 13% is possible!<\/p>\n How can you improve your lead generation? Find out >><\/a><\/strong><\/p>\n 2.<\/strong> Conversion<\/strong><\/p>\n Once a lead comes in, how many do you convert to sales? Here\u2019s another marketing sinkhole: most companies lose 80% of potential sales from leads due to lack of follow-up.<\/p>\n Emergency procedure; improve your follow-up system. You could be landing five new customers a day, not just one. Or 50 instead of ten. It doesn\u2019t have to be a perfect follow-up system for you to double your revenue.<\/p>\n How can you improve your conversion rates? Find out >><\/strong><\/a><\/p>\n 3.<\/strong> Sales<\/strong><\/p>\n Use every sale as the stepping-stone to the next one and the one after that. Up-selling and cross-selling can easily double or triple the amount you make from a client. Yet most businesses leave these profits on the table. Is that what you\u2019re doing?<\/p>\n How can you improve your up-sell and cross-sell? Find out >><\/a><\/strong><\/p>\n Business owners who learn how to market efficiently now will not only survive the recession; they\u2019ll be way ahead of the competition when it\u2019s over. They will be the winners in this economy and the next one.<\/p>\n You\u2019re in the pilot\u2019s seat. You can\u2019t sit back and wait for the economy to improve; you\u2019ve got to take action. But don\u2019t panic. Discover how to make your business marketing efficient and stay in the air. When you do you\u2019ll be able to smooth out the bumpy ride you\u2019ve been experiencing and enjoy the trip.<\/p>\n Ready to be a winner with your marketing?>><\/strong><\/a><\/p>\n – Charlie<\/p>\n P.S. Can you really afford to keep marketing the way you are now? Want to avoid watching your business crash? Improve the efficiency of your business marketing and you\u2019ll instantly get more leads, more sales and more profits.<\/a><\/strong><\/p>\n
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\nHow can you improve your marketing efficiency? Find out >><\/strong><\/a><\/p>\n
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