{"id":88,"date":"2005-06-22T18:46:00","date_gmt":"2005-06-22T18:46:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=77"},"modified":"2009-10-05T09:29:37","modified_gmt":"2009-10-05T14:29:37","slug":"whats-the-best-way-to-expand-my-small-business-marketing-locally","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/whats-the-best-way-to-expand-my-small-business-marketing-locally\/","title":{"rendered":"What\u2019s the Best Way to Expand My Small Business Marketing Locally?"},"content":{"rendered":"<p>&#8220;Up until now I have used my business website as a way for referred customers to view my work. I would like to expand my client base by marketing to people in my surrounding area for commissioned work. What&#8217;s the best way to do this?&#8221; &#8211; Kathy Swantee<\/p>\n<p>Currently your web site features your artwork but does little to explain the problem you help prospects solve or why prospects should contact you. You need to start by adding some marketing copy to your web site that details why people might be interested in working with you, taking your classes and how you can help them. You also need to give them a reason to contact you. You might offer some free postcard samples of your work in return for people within your surrounding area filling in a request for a more information about a commissioned work.<\/p>\n<p>Once you have your business web site set up to explain what can do for your prospects take this same marketing copy and put together a one page business marketing handout\/ mailer. Then take an edited version of it and create a postcard to use in marketing your business. Of course if you want help with <a href=\"https:\/\/www.marketingforsuccess.com\/copywriting.html\"><strong>putting together your marketing information<\/strong><\/a> let me know.<\/p>\n<p>Call each past client, let them know you are seeking referrals and that you&#8217;ll be sending them some information sheets to share with their friends. Then send them the information. Want to discover how to put your referral strategy into gear? I&#8217;ve detailed the whole process in <a href=\"https:\/\/www.marketingforsuccess.com\/marketing-manual.html\"><strong>The 5 Principles of Highly Effective Marketing for small business <\/strong><\/a>.<\/p>\n<p>Do the above and you&#8217;ll have a low cost small business marketing strategy which will bring in all the clients you want.<br \/>\n&#8211; Charlie Cook<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/fddaa074-05d4-42a0-8633-136dcb7daafc\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; FLOAT: right; BORDER-TOP: medium none; BORDER-RIGHT: medium none\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=fddaa074-05d4-42a0-8633-136dcb7daafc\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Up until now I have used my business website as a way for referred customers to view my work. I would like to expand my client base by marketing to people in my surrounding area for commissioned work. What&#8217;s the best way to do this?&#8221; &#8211; Kathy Swantee Currently your web site features your artwork [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,15],"tags":[192,379,386],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}