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grow your business and I\u2019d like to assure you that it\u2019s not your fault.<\/p>\nEver wonder why your website, ads, mailings and even your social media aren\u2019t working to attract a steady stream of fresh clients to your business and put more money in your pocket?<\/p>\n
I\u2019m sure you\u2019re working as hard as you can to… grow your business and I\u2019d like to assure you that it\u2019s not your fault.<\/p>\n
It\u2019s not your fault and it\u2019s not the fault of the various marketing vehicles you\u2019ve tried either.<\/p>\n
The web, social media, direct mail and telemarketing can all work to attract a steady stream of clients but only if you know the one secret I\u2019m about to reveal. But before I do, let me ask you a quick question.<\/p>\n
Ever bake a cake, cook a souffl\u00e9, or cook a chicken casserole?<\/p>\n
In addition to using the right ingredients, what\u2019s the one thing you do, step-by-step to make sure your cake, souffl\u00e9, or casserole, turns into a tasty dish instead of a mistake that\u2019s fit for your dog?<\/p>\n
You guessed it. You follow a recipe, step-by-step to get the results you want.<\/p>\n
My wife has a habit of experimenting when we have guests over. And while this makes me a bit nervous, she always pulls it off because she follows a tried and true recipe.<\/p>\n
Now, I\u2019m not just sharing all this good information about cooking because of my last name or because it\u2019s getting close to lunch and I\u2019m getting hungry. I\u2019m just trying to make a point. As any cook will tell you, success in the kitchen depends more on having a good recipe than where you bought the ingredients, or whether you use butter or margarine.<\/p>\n
The same is true for your small business marketing strategy<\/a>.<\/p>\n The success of your marketing depends on the recipe you follow, or in business lingo, the system. \u00a0According to the legendary Dr. W. Edwards Deming who is known as the father of the Japanese post-war industrial revival, 94% of success is dependent on the system rather than the individual worker.<\/p>\n Deming went to Japan after World War II, when their manufacturing was in chaos and by helping them use systems, he helped them build what was, until recently when China bumped them out, the second strongest economy in the world.<\/p>\n Whether you are building a manufacturing plant, doing your books, or doing your marketing having a system is indispensable to your success. If you want to attract a steady stream of clients, to increase your sales and put more money in your pocket, the first thing to do is find a proven small business marketing strategy, and then follow it the same way you\u2019d follow a recipe for baking brownies.<\/p>\n Do you have a proven marketing system? One that helps you attract a steady stream of new clients to grow your business, month after month and year after year?<\/p>\n Be honest with yourself.<\/p>\n If it\u2019s any consolation, hardly any small business owners have a marketing system. That\u2019s good news, because if you adopt a proven one, you\u2019ll be far more successful than your competition.<\/p>\n Want to finally get the one missing ingredient that is essential to your success?<\/p>\n