How can you get things running again and get your sales and profits back on track?<\/p>\n
Discover how to power up your marketing ideas in this economy >><\/strong><\/a><\/p>\n I was at my grandmother\u2019s place in Maine with my roommate Rex one summer during college. She had offered us the use of her aging 1949 Jeep while we were there.\u00a0 We thought it would be a blast to take it for a spin. There was only one problem.<\/p>\n After a winter of neglect, the old rusty Jeep wouldn\u2019t start. I had no idea what to do. I was about to give up and walk away when Rex stopped me. \u201cIt\u2019s not that complicated to get one of these engines running again. It\u2019s either a fuel problem or an electrical problem. We just have to figure out which it is and then we can fix it ourselves.\u201d<\/p>\n With that mindset, we checked the battery, spark plugs, fuel lines, and fuel pump. We finally traced the problem to a dirty carburetor. Once Rex showed me how to approach the problem, with some basic tools we were able to get the Jeep running again.<\/p>\n Troubleshoot your marketing the same way. If you\u2019re not getting all the sales you want, the problem is either leads (the fuel) or conversions (the spark that turns leads into profits).<\/p>\n Not reaching your sales goals? You need to fix your leads or your conversions.<\/p>\n Discover how to get your marketing up to top speed >><\/strong><\/a><\/p>\n Ready to repair your marketing problems and get your marketing engine running again? Start with these basic diagnostic questions:<\/p>\n Leads<\/strong> 2.<\/strong> Is your free offer compelling? Do at least 1 out of 20 people who are exposed to it contact you?<\/p>\n 3.<\/strong> Do you feature your free offer prominently on your web site so that 10% of visitors to your site contact you?<\/p>\n 4.<\/strong> Are you using a client-focused marketing message that explains in 10 or 12 words what benefit you provide?<\/p>\n 5.<\/strong> Do you have a no-cost referral strategy for extending your reach and helping more people learn how you can help them?<\/p>\n Want more leads and sales? Start here >><\/strong><\/a><\/p>\n Conversions<\/strong> 2.<\/strong> Are your sales processes, your sales conversations and sales copy structured around product features or your prospects\u2019 problems? If you\u2019re focusing on product or service features, you\u2019re doing it wrong.<\/p>\n 3. <\/strong>When you get a prospect to the point of purchase are you using an up-sell strategy to maximize your profits?<\/p>\n 4. <\/strong>Do you have a system for cross-selling clients to maximize the dollar value of each client?<\/p>\n 5.<\/strong> Are you currently testing ways to increase your conversion rates? If you\u2019re not, you may be leaving a large portion of your profits on the table.<\/p>\n Interested in converting more prospects and closing more sales? Find out how >> Like your car engine, marketing is a system. If it\u2019s not bringing in the level of profits you want, the fastest way to restart it and get it up to top speed is to figure out what part of the system isn\u2019t working.<\/p>\n Start by determining whether it\u2019s a problem with leads or conversions. Once you know that you can identify whether the problem is your offer, your marketing message, or your closing process. And often, just by fixing one element of your marketing, you can get the whole system running and easily double your income.<\/p>\n
\n1.<\/strong> Do you use a free offer to get qualified prospects to contact you?<\/p>\n
\n1.<\/strong> Do you have an automated follow-up process in place to convert leads to sales?<\/p>\n
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\nIf you answered no to any of the above, your marketing is missing key parts. Add them to get your profits pouring in.<\/p>\n
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