{"id":8846,"date":"2011-06-01T06:48:00","date_gmt":"2011-06-01T11:48:00","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=8846"},"modified":"2011-06-01T10:27:13","modified_gmt":"2011-06-01T15:27:13","slug":"foursquare","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/foursquare\/","title":{"rendered":"The Secret To Making the Most Out Of FourSquare"},"content":{"rendered":"

Is your business purely online? With no physical presnce? \u00a0Don\u2019t make the mistake of believing that Foursquare is not for you.<\/p>\n

Nothing could be farther from the truth. \u00a0There’s still a way for you to profit from Foursquare by… \"\"using Pages and Partner Badges to reach consumers…<\/p>\n

Foursquare Page is a social media marketing<\/a> platform that is a place for brands to interact with customers in a dynamic way. \u00a0The Foursquare website outlines a step-by-step process of how to set up the Page.<\/p>\n

You can customize your page including a banner which integrates your logo. \u00a0There is a box to the right which will give information about your brand along with links to your website or social media sites.<\/p>\n

Once your Page is set up, you can then leave tips for your followers so that when they check into certain places, your tip will pop up. \u00a0For example Zagat uses Foursquare to leave tips for favorite dishes at the restaurants you check into.<\/p>\n

Aside from giving tips, you can also offer badges to your Foursquare users. Brand Badges can be unlocked when people check into places or do things that are relevant to your brand.<\/p>\n

A good example of integrating both the tips and badges is a campaign New York Magazine recently ran. \u00a0They had a \u201cWhere to Eat 2011\u201d feature. \u00a0Below each restaurant they covered, users could find a tip about that restaurant.<\/p>\n

If the reader checked in to 5 of the restaurants on the list, they earned a Where to Eat 2011 badge which unlocked prizes and discounts at these restaurants.<\/p>\n

And Foursquare isn\u2019t only for discounts. \u00a0It is also to make your Foursquare followers feel special and exclusive. \u00a0For example, if you offer exclusive access to a sale that is only available for Foursquare users, it makes them feel part of a \u2018club\u2019 and will motivate them to come back for more.<\/p>\n

Make sure that your social media marketing campaigns have an \u2018end-date\u2019 so that people feel an urgency to act on them. \u00a0Also, make sure your staff knows you are using Foursquare and know how to recognize and reward Foursquare users.<\/p>\n

In sum, Foursquare is an excellent social media marketing tool to help small businesses (and big ones too!) grow.<\/p>\n\n\n\n
About Susan Rice Lincoln
\n<\/a><\/strong>Related Resources<\/strong><\/a>
\nMore Posts by Susan Rice Lincoln<\/a><\/strong> <\/p>\n

To discover the easy and inexpensive ways anyone can attract more clients and maximize their profits<\/span>, sign up for your <\/strong>FREE New Profit Rules Report<\/a>.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"Reblog<\/a>