![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/06\/copywriting7.jpg\" "\\"copywriting7\\"")
(well, it will make you a better communicator, and that may change your life.) I wish someone had revealed to me the secret of using this key, years ago.<\/p>\nIt took me years to discover how to use this computer key properly. It has been critical to my success as a copywriter. I am tempted to keep it a secret.<\/p>\n
This computer key is almost universally underutilized and misunderstood. Mastering it will change your life\u00a0(well, it will make you a better communicator, and that may change your life.) I wish someone had revealed to me the secret of using this key, years ago.<\/p>\n
Okay, enough with the cheesy buildup: the key I\u2019m talking about is the ENTER key. Here\u2019s the simple secret of using it effectively: press it more often!<\/p>\n
How this key improves your thinking <\/strong> Let\u2019s say you decide to write about a topic: anything from the mating habits of muskrats, to how your business serves clients. Here\u2019s how to get started:<\/p>\n Step One: Come up with exactly one thought about that topic.<\/p>\n Step Two: Write from one to three lines about that thought\u2014lines, not necessarily sentences.<\/p>\n Step Three: Hit the Enter key to transform it into a paragraph.<\/p>\n Keep repeating the steps until you have organized the topic\u2014in your mind and in your writing.<\/p>\n The primary unit of thought<\/strong> But it is the right starting point.<\/p>\n Here\u2019s what the three-step process forces you to do:<\/p>\n \u2022 It makes the paragraph your primary unit of thought. Four amazing tricks you can try at home<\/strong> 1. Try deleting the first two paragraphs. Inexperienced, untrained writers have trouble getting to the point. In journalism it\u2019s called \u201cburying the lead\u201d. Cut out unnecessary language.<\/p>\n 2. Break up your writing into even shorter paragraphs. Don\u2019t be afraid to use a few one-sentence paragraphs. It\u2019s a great way to emphasize key points.<\/p>\n 3. Rearrange the order of sentences within the paragraph. It is easy to bury the lead in a single paragraph too. Think of each paragraph as an upside-down triangle: important sentence on top, supporting sentences below.<\/p>\n 4. Move the paragraph closer to the beginning or more toward the end. If a paragraph doesn\u2019t sound right, it may be in the wrong place. Find the ideal placement for each paragraph, and the writing will flow better.<\/p>\n Writing with a business purpose in mind<\/strong> Getting your message right enables you to Want to improve your business? Then get serious about copywriting your marketing message. And don\u2019t forget to keep hitting that ENTER key.<\/p>\n Practice makes perfect<\/strong>
\nWant to learn to think more clearly? Learn to write better paragraphs.<\/p>\n
\nI know what you\u2019re thinking. This three-step copywriting formula is too simplistic. Yes, I must admit that there is more to copywriting than that.<\/p>\n
\n\u2022 It forces you to reduce each thought to its essentials.
\n\u2022 It makes your writing reader-friendly.<\/p>\n
\nOnce you\u2019ve written a first draft, use these easy techniques to make improvements.<\/p>\n
\nWhen I am hired by an entrepreneur for a copywriting<\/a> project, the client often learns as much as I do.
\nTogether we think about his message. We tailor it for those in his target market. We tweak it until it\u2019s perfect.<\/p>\n
\n\u2022 Attract ideal clients
\n\u2022 Engage them with your ideas
\n\u2022 Convert prospects into clients<\/p>\n
\nIn the comment section below, write about one (only one) thought you had while reading this post. Keep it under 3 lines. Shuffle the sentences around until they suit you. I\u2019ll respond personally to every comment.<\/p>\n
![\"Reblog](\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=e8a8a4cb-54cb-4a5c-85fe-3cda859448ef\")
<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"