{"id":893,"date":"2009-05-05T09:44:33","date_gmt":"2009-05-05T14:44:33","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=893"},"modified":"2010-09-14T12:50:15","modified_gmt":"2010-09-14T17:50:15","slug":"the-1-way-to-make-more-in-any-economy","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/the-1-way-to-make-more-in-any-economy\/","title":{"rendered":"The #1 Way To Make More In Any Economy"},"content":{"rendered":"<p><a href=\"https:\/\/www.marketingforsuccess.com\/freecopycall.html\"><strong>REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now &gt;&gt;<\/strong><\/a><\/p>\n<p>Sign-up today and receive my FREE 50 page ebook, \u201cThe 22 Hot Buttons That Get People To Buy\u201d just for registering!<\/p>\n<p><strong>How to Increase Your Profits In ANY Economy<\/strong><\/p>\n<p>&#8212;&#8211;<br \/>\n&#8220;Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn\u2019t seem to be pulling in new clients.<\/p>\n<p>I know the economy stinks, but that\u2019s not my style to try and look for something or someone to blame. What can I do to get more sales this year?<br \/>\n&#8211; Arthur Petersen, KY<br \/>\n&#8212;&#8211;<\/p>\n<p>Over the years you\u2019ve worked hard to build your small business.\u00a0 What can you do now to make sure the current downturn doesn\u2019t steal your profits and that instead you keep new sales coming in and keep growing?<\/p>\n<p>Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.<\/p>\n<p>The result? Even weeks later sales were barely trickling in.<\/p>\n<p><strong>I knew it wasn\u2019t my product and I was getting plenty of traffic to the page \u2013 so what was it I was doing wrong?<\/strong><\/p>\n<p>I made the same mistake that most small business owners make. Even though I\u2019d put words on the page, they didn\u2019t grab my prospects\u2019 attention, they didn\u2019t work to get them reading and they didn\u2019t work to generate a flood of sales.<\/p>\n<p>Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation?\u00a0 Even with plenty of exposure you get hardly any sales?<\/p>\n<p>What\u2019s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing strategies work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?<\/p>\n<p>The answer is YES!<\/p>\n<p>Find out the simple steps to take to get all the prospects and sales you can handle &gt;&gt;<\/p>\n<p>After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.<\/p>\n<p>Thanks to consistent application of a few simple marketing strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.<\/p>\n<p>In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it\u2019s easy to be profitable.<\/p>\n<p>How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?<\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/freecopycall.html\"><strong>Find the answer in this FREE Copywriting TeleSeminar &gt;&gt;<\/strong><\/a><\/p>\n<p>Stop thinking about what you\u2019re to sell and start thinking about what your prospects are buying!<\/p>\n<p>This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you\u2019re selling&#8230;<\/p>\n<p><strong>Prospects want to know \u2018What\u2019s in it for ME?\u2019<\/strong><\/p>\n<p>Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.<\/p>\n<p>Volvo commercials don\u2019t advertise that the car frame is made of high-quality metal, or its design was years in the making.\u00a0 They say that your family will be safe in their car.<\/p>\n<p>A print ad for Viagra doesn\u2019t show the chemical compound of the little blue pill.\u00a0 It shows a man and a woman holding hands on their way to an intimate moment.<\/p>\n<p>Benefits, not features are what matter. Or more precisely: the benefits of the features.<\/p>\n<p>Is your copy filled with the words \u2018I\u2019 and \u2018my\u2019?\u00a0 Does it have phrases like:\u00a0 \u2018I can get you a better mortgage rate\u2019 or \u2018My system took me a long time to develop.\u2019<\/p>\n<p>That\u2019s all about YOU.\u00a0 To sell more you need to make it all about your prospect. It\u2019s a lot more powerful to say \u2018You can lower your mortgage rate and save money with my help\u2019 and \u2018You can save time and enjoy success sooner using the system I spent years to develop.\u2019<\/p>\n<p>Interested in making your ads, your mailings and your website convert visitors into profits?<\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/freecopycall.html\"><strong>Sign up for the one-time Free Copywriting TeleSeminar &gt;&gt;<br \/>\n<\/strong><\/a><strong>(note space is limited)<\/strong><\/p>\n<p>Any time you\u2019re communicating with prospects&#8230;in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them \u2018This is all about You\u2019. Focus on:<\/p>\n<p><strong>1. The NEEDS They Have<\/strong> \u2013 \u2018Do You Want Your Lawn to Be Lush and Green?\u2019 or \u2018Your back pain doesn\u2019t have to hold you back\u2019 or \u2018You\u2019ve come to the right place to get out of debt.<\/p>\n<p><strong>2. The BENEFITS You Provide<\/strong> \u2013 \u2018You Won\u2019t Have to Break Your Back Feeding and Seeding\u2019 or \u2018Your flexibility and comfort will improve instantly\u2019 or \u2018You can pay off all your bills in 60 days or less.<\/p>\n<p><strong>3. The FEATURES That Allow You to Provide the Benefits<\/strong> \u2013 \u2018Our lawn product uses a \u2018secret\u2019 seed that gives you months of care-free enjoyment\u2019 or \u2018I am a licensed chiropractor, so you\u2019re in good hands\u2019 or \u2018The creators of our system all come from the credit card industry so they know exactly what you need to do\u201d<\/p>\n<p>Notice that all the features still talk about \u2018you.\u2019<\/p>\n<p>&#8211; Charlie<\/p>\n<p><strong>P.S.<\/strong> When your marketing copy is working it\u2019s like you\u2019ve switched the traffic light from red to green. Sales come pouring in. To get you started, <strong>I\u2019m giving away a 50 page FREE ebook that includes, \u201cThe 22 Hot Buttons That Get People To Buy.\u201d <\/strong><\/p>\n<p><strong>To claim your copy register for the Free \u2018Instant Cash Copy\u2019 TeleSeminar before it fills up. <\/strong><\/p>\n<p><a href=\"https:\/\/www.marketingforsuccess.com\/freecopycall.html\"><strong>Start Here &gt;&gt;<\/strong><\/a><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/0c93f886-8782-4f02-92fa-f981ad95dc4e\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=0c93f886-8782-4f02-92fa-f981ad95dc4e\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now &gt;&gt; Sign-up today and receive my FREE 50 page ebook, \u201cThe 22 Hot Buttons That Get People To Buy\u201d just for registering! How to Increase Your Profits In ANY Economy &#8212;&#8211; &#8220;Over the last 12 months, every time we take out an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,18,16],"tags":[192,104,171,386,84,135],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/893"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=893"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/893\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}