{"id":90,"date":"2005-06-24T13:30:00","date_gmt":"2005-06-24T13:30:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=79"},"modified":"2009-10-05T09:34:55","modified_gmt":"2009-10-05T14:34:55","slug":"how-do-prospects-read-your-ads","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/how-do-prospects-read-your-ads\/","title":{"rendered":"How Do Prospects Read Your Ads?"},"content":{"rendered":"

Want to see what your prospects see when they scan your ad or your web site’s homepage in 3-5 seconds in order to determine whether they are going to read the rest of it?<\/p>\n

Before you launch an ad campaign pin your ad to the wall and step back, fifteen feet or so until you can barely read the words in the largest type. In the case of your web site moving back seven feet from your screen should suffice.<\/p>\n

Which words do you see?<\/p>\n

Do you see copy that appeals to what your prospect is looking for?<\/p>\n

If you look at most small business web sites or ads, you’ll see the company name as the easiest to read item and then a phrase like “our top three priorities” or “we’re a …. company based in …”.<\/p>\n

Most companies lose their prospects in the first 3-5 seconds with their ads and their web sites. Don’t make this small business marketing mistake!<\/p>\n

Use your marketing copy, your headline and the words that appear below it to grab your prospect’s attention, get them to understand why they need your products and services and to contact you. Find out how to write a marketing message that gets results<\/strong><\/a> or use a business marketing expert to write your marketing copy<\/strong><\/a> for you so that your ads and your web site do what you want them to, help you grow your business.<\/p>\n

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