Forty years ago I had my first experience with mail order. I know it\u2019s hard to imagine but the Internet didn\u2019t exist.\u00a0 Most people actually bought stuff in stores. Hard to believe, but true.<\/p>\n
I\u2019d heard about a mail order outfit called L.L.Bean. And I was interested in ordering a sleeping bag for an upcoming hiking trip I was planning. But I wasn\u2019t sure if, sight unseen, I\u2019d be happy with the one I\u2019d selected from the catalog.<\/p>\n
What got me over the hump? What got me to go ahead and make my purchase?<\/p>\n
L.L.Bean has always had a 100% satisfaction guarantee. With it I felt confident that if I wasn\u2019t happy, I could exchange the sleeping bag or send it back for full credit. And I\u2019d heard stories of people making good on the guarantee and being \u201c100% satisfied.\u201d<\/p>\n
Now a guarantee won\u2019t sell your products or services by itself, but without one you won\u2019t sell as much as you could.<\/p>\n
Are you a skeptic?<\/p>\n
Many of us are. It\u2019s smart to be one. So how do you sell to skeptics?<\/p>\n
One simple selling strategy is to eliminate any perceived risk in making a purchase. When your prospects feel confident that they\u2019ll either love it or that they can easily get their money back, you\u2019ve eliminated the risk, making it easier for them to give your products or services a try.<\/p>\n
Want to convert more prospects into paying customers? Get the details >> <\/a><\/strong><\/p>\n What stops people from buying?\u00a0 The fear of being ripped off…the fear of paying something for nothing…the fear of looking foolish. No question about it.\u00a0 If you want to turn interested, but skeptical prospects into buyers, you need to conquer fear.<\/p>\n What helps put that fear to rest?\u00a0 A risk-free guarantee of satisfaction.<\/strong><\/p>\n In a tight economy like this one, people are especially concerned about money.\u00a0 Many business owners respond to those fears with lower prices, but they still can\u2019t make sales. When you decide to take full responsibility for your customer\u2019s satisfaction, you make it that much easier for a prospect to decide to buy from you.<\/p>\n Want to know how to get more people to buy from you? Start here >><\/a> <\/strong><\/p>\n So what kind of a guarantee should you offer?<\/p>\n The one that will be the most meaningful to your prospects, of course.<\/p>\n If you offer a subscription to Forex investment tips, for example, a 6-month \u2018read it, use what you learn, and then decide\u2019 guarantee would be effective.\u00a0 It demonstrates that you\u2019re so certain your system will work, that you\u2019re willing to give the consumer 180 days to succeed with it.<\/p>\n A good guarantee will make sales.\u00a0 A risk-free guarantee will make more sales, double…even triple what you could make without one. Here are some templates for some guarantees that I\u2019ve used successfully:<\/p>\n – \u201cSubscribe today. If you think your first issue\u2014or any issue\u00a0 \u2014doesn\u2019t deliver at least $XXX worth of ideas and information, you can tell us to take a hike. We will cancel your subscription and send a prompt refund for all un-mailed issues, no questions asked. We won\u2019t be happy to know that we failed your value test, but that will be our problem, not yours.<\/p>\n – You can\u2019t lose with our guilt-free, no-risk guarantee and access to the entire program and every one of the bonuses\u2026all for only <$>! If <product name> is not everything we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked. That\u2019s more than a guarantee; that\u2019s a promise.<\/p>\n – My guarantee is to ensure you are 100% happy with <product name>. If for any reason you are not entirely satisfied, I will refund your money.\u00a0 No questions asked. This is an ironclad guarantee, no ifs, and no buts. If <product name> doesn’t deliver, your money will be happily refunded. In fact, you need no reason to ask for a refund whatsoever. Just tell us the dog ate it! We trust your integrity and honesty absolutely. We take the risk and you have nothing to lose, so take your 90-day trial today.<\/p>\n Let me ask you one last question. Do you expect the companies you buy from to stand by their products and services?<\/p>\n Of course you do. Use your guarantee to let your prospects know you do the same, and you\u2019ll turn skeptics into buyers and see your sales soar.<\/p>\n Interested in finding more ways to convert prospects to buyers? Find out the simple formula to increase your profits >><\/a><\/strong><\/p>\n – Charlie<\/p>\n P.S.<\/strong> Yes, I include a guarantee with my products. Take a look here to see it >><\/a><\/p>\n
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