![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/07\/BlogMarketing71.jpg\" "\\"BlogMarketing71\\"")
enough hours in the day or automated applications in the world to keep up with all the quality content that you\u2019re going to need to keep those readers satisfied.<\/p>\nSo you’ve told yourself you were going to use a marketing strategy that uses blogging and social media to build a loyal customer base.<\/p>\n
And soon after, you found out exactly how difficult that would be.<\/p>\n
There aren\u2019t nearly… enough hours in the day or automated applications in the world to keep up with all the quality content that you\u2019re going to need to keep those readers satisfied.<\/p>\n
This is where \u201crepurposing\u201d blog marketing<\/a> content becomes a sanity-saving survival strategy and a great way to reach a broader audience and get more visibility.<\/p>\n Let\u2019s take a single event or idea and see how you can turn it into 10 different pieces of content.<\/p>\n 1. Interview an industry expert<\/strong>.\u00a0 Tweet to your community that you\u2019re having the interview, then tweet out several lessons that you learned from the interview.\u00a0 Remember Twitter is a microblog, so Tweeting is content. 2. Do a presentation<\/strong>.\u00a0 Turn what you learned from the expert into a presentation that you can deliver either on slideshare or as a webinar. Don\u2019t forget to insert your Slideshare presentation into your LinkedIn profile! 3. Record your presentation<\/strong> (audio, video) and upload to YouTube and Vimeo.\u00a0 If you conducted your interview on Skype, use VodBurner to record the interview and post it up on Vimeo (if it\u2019s longer than 15 minutes) or break up the interview into small parts and post it up on YouTube. 4. Use the video clips as posts on your blog<\/strong> with short introductions, or embed the video clips as part of an article. 5. Write a white paper<\/strong> based on the interview or presentation use it as a free gift.\u00a0 Create a white paper using the material from the interview as supporting information.\u00a0 Combine it with your own research and you\u2019ll have a well documented download. 6. Create a reference guide<\/strong> based on the interview and presentation and publish it on your site as a keyword rich traffic attractor. 7<\/strong>. Break up the white paper into articles<\/strong> and post them as a series.\u00a0 Article series are really popular and if you reference each preceding article, it will increase the time people spend on your site.<\/p>\n 8. Submit your articles to bookmarking sites<\/strong> such as BizSugar, Digg and StumbleUpon.\u00a0 Bookmarking sites are a great way to build an audience of new readers.<\/p>\n 10.<\/strong> Send the articles to article banks<\/strong> such as ezinearticles.com.\u00a0 Article banks or sites like Squidoo\u00a0 or Hubpages.<\/p>\n 11.<\/strong> Expand the white paper into an eBook<\/strong> and sell it.<\/p>\n 12.<\/strong> Create an infographic<\/strong> to attract more visitors and go viral.<\/p>\n The possibilities with blog marketing are only limited by your imagination.\u00a0 In fact, make a point out of living your day being on the lookout for content.\u00a0 I carry a digital recorder and a flip cam with me everywhere I go.\u00a0 I also make sure that I have a notebook with me where I jot down article ideas or headlines.<\/p>\n Another great way to repurpose content is to pay attention to the emails you send and the questions you answer.\u00a0 I can\u2019t tell you how many times people ask me questions on email and I answer them.<\/p>\n I\u2019ve just recently realized that many of these answers are really blog posts or content in disguise.\u00a0 I\u2019ll bet the same is true for you.<\/p>\n Content is everywhere, you just have to focus on collecting it and getting the most out of it.\u00a0 Follow these easy tips and you\u2019ll no longer be a slave to content and get your blog marketing strategy down to a manageable task.<\/p>\n
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\nCreate a transcript <\/strong>of the presentation and make it a download.\u00a0 Have your interview transcribed and make it available as a download.
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