{"id":919,"date":"2009-06-23T07:40:48","date_gmt":"2009-06-23T12:40:48","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=919"},"modified":"2010-09-14T12:12:15","modified_gmt":"2010-09-14T17:12:15","slug":"how-to-sell-to-skinflints","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/how-to-sell-to-skinflints\/","title":{"rendered":"How To Sell To Skinflints"},"content":{"rendered":"

In this economy it seems like everybody has become a skinflint! <\/strong><\/p>\n

Money is tight and a lot of people are worried. While there have always been skinflints out there, it seems like more of your previously free spending buyers have morphed into skinflints.<\/p>\n

What can you do to your small business marketing to get skinflints to buy and get your profits back on track in this economy?<\/p>\n

Find out how to increase your profits in this economy >><\/strong><\/a><\/p>\n

My Dad The Skinflint<\/strong>
\nI grew up with a dad who was always looking for ways to cut costs. He\u2019d turn out the lights to save on electricity, often before the rest of us had left the room.<\/p>\n

During the winter, he\u2019d turn the heat down to 50 degrees at 9 p.m. and I learned to sleep under piles of blankets.<\/p>\n

When gas first hit a dollar a gallon back in the late 1960s my Dad focused on getting the most miles he could out of a gallon of gas. He\u2019d shift into fourth gear at 20 mph. Even before cars like the Prius ever existed he was getting over 30 miles per gallon.<\/p>\n

Even when I take my Dad out for a meal, he stills asks for the cheapest beer they\u2019ll serve. Last time I think the waiter must have gone into a storage room and dusted off a Pabst they\u2019d had sitting around for years.<\/p>\n

My Dad ascribed his money-saving ways to his Scottish heritage and now your customers are blaming their reluctance to buy on the economy.<\/p>\n

What You Should Know<\/strong>
\nMy Dad was a skinflint by nature. It wasn\u2019t that we were perpetually broke or in dire straits. He saw saving money as a game and took great pride in seeing how little he could spend on electricity, heating oil, gas and even beer.<\/p>\n

Did that mean he didn\u2019t spend money or spend big on certain items?<\/p>\n

Of course not. Over the years my Dad has spent large when he wanted a sailboat, antique furniture, or the latest Toyota Prius with all the bells and whistles.<\/p>\n

What you should know is that even people who are skinflints by nature, are happy to spend money when they want something. And that\u2019s just as true for people who are temporary skinflints due to economic worries.<\/p>\n

Find out how to overcome your prospects reluctance to buy<\/strong><\/a><\/p>\n

Even in today\u2019s recession-racked economy people are buying. Sales of BlackBerries, iPhones and other smart phones are up 25% in 2009. And even people on tight budgets are buying including job seekers.<\/p>\n

They\u2019re buying because the connectedness that smart phones provide has a high value for a growing number of people.<\/p>\n

How To Get Skinflints To Buy<\/strong>
\nAre you getting more and more objections when you try and close the sale? Are more and more prospects telling you, price is the problem, it\u2019s not the right time, they\u2019ll need to think about it?<\/p>\n

The one thing you need to know is that whenever your prospects seem to be waffling, appear to be morphing into skinflint mode, the problem 9 times out of 10 isn\u2019t that they don\u2019t need or want your product or service.<\/p>\n

When prospects take on skinflint characteristics, what they\u2019re telling you is they don\u2019t understand the value of your product or service. And it\u2019s rare that price is the issue either.<\/p>\n

If my 90-year old Dad still drove, you couldn\u2019t sell him a top rated Nissan Sentra or a Ford Focus for around $15,000. But you could sell him similar sized gas sipping Toyota Prius for $22,000. That\u2019s $7,000 more!<\/p>\n

The small business marketing secret to getting your prospects to spend more<\/strong><\/a><\/p>\n

Your Buyers Are The Same<\/strong>
\nWhile I think of my Dad as unique, he\u2019s just like your buyers in one way. He\u2019ll spend money on things he wants and perceives have a high value to him.<\/p>\n

If you want to generate more sales in this economy, use the same marketing strategies that get skinflints to buy. Appeal to their wants and clarify the value in their terms. Do this and you could easily make this one of your most profitable years ever.<\/p>\n

– Charlie<\/em><\/p>\n

P.S.<\/strong> There is plenty of money to be made in this economy but it\u2019s not going to fall into your lap. To get it you need to change the way you market your small business and how you close the sale.<\/p>\n

Find out what works to close more sales in this economy<\/strong><\/a><\/p>\n

P.P.S.<\/strong> Visualize more clients buying from you. Imagine more people chasing you, calling you and wanting to work with you.<\/p>\n

Sound too good to be true?<\/p>\n

All you need to do to make it a reality is take action and discover how to eliminate the obstacles to sales.<\/p>\n

Discover what works to bring in more buyers and more profits <\/strong><\/a><\/p>\n

\"Reblog<\/a>