{"id":9210,"date":"2011-08-01T09:32:06","date_gmt":"2011-08-01T14:32:06","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=9210"},"modified":"2011-08-05T14:52:48","modified_gmt":"2011-08-05T19:52:48","slug":"5-things","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/web-marketing\/social-media\/5-things\/","title":{"rendered":"5 Thing You Should Be Doing on Facebook"},"content":{"rendered":"

I often talk to small business owners who are fed up. They sent out tons of emails, suggested their page to their friends and still can’t seem to get many “likes”.<\/p>\n

They know it takes time, but they’ve reached…<\/p>\n

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their max and are just so frustrated they don’t even want to continue.<\/p>\n

Instead of giving up\u00a0here are some tips on how you can make Facebook work better for you:<\/p>\n

1.\tGreat Content. \u00a0One of my key mantras has always been that without great content, it is difficult to have positive social media results. Fresh content in particular is crucial. \u00a0One tool I use is a monthly calendar which tracks out exactly what I need to create in advance both in terms of subject and format (blog posts, videos, articles, tweets, reports, podcasts).<\/p>\n

2.\tTalk to your fans. Answer their questions. \u00a0Encourage your fans to ask you questions and make sure you are there with constructive, positive tips. \u00a0You might even want to consider creating an FAQ or resource center right on your Facebook Fan Page.<\/p>\n

3.\tBe personal. \u00a0Set out time at least once a day to actually comment on other people\u2019s posts. \u00a0Check out your fans, press on their avatars and go to their pages. \u00a0Post there and comment on what they are talking about. \u00a0Be personal! \u00a0Don\u2019t be stiff and whatever you do don\u2019t try to sell. \u00a0People do business with people they know and like.<\/p>\n

4. \u00a0Share content you find. \u00a0Share what your fans say. Share what influencers in your field say. Even share thoughts and ideas that are generated from people outside your field. The more you share, the wider your circle will become.<\/p>\n

5. \u00a0Track results. \u00a0You can measure your social media marketing progress by the number of fans you have and how many new ones you are adding. \u00a0If you see that the progress is slowing, try to figure out why. \u00a0If a certain content or dialogue doesn\u2019t seem \u2018strike a chord\u2019, just stop using it and try something else.<\/p>\n

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About Susan Rice Lincoln
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