Any small business marketing that is built around selling just one product or service is going to struggle. In Jim\u2019s case, his only opportunity to resell to past customers is when \u2014 or if\u2014 they move into a new home. He has to find a new customer to make almost every sale.<\/p>\n
BIG MISTAKE!<\/p>\n
Finding new prospects and converting them to customers is the hardest part of growing your business. <\/strong><\/p>\n Once you have a satisfied customer you can sell to them again and again. To run a profitable business, you want to offer a number of related products or services or a service or product that people need more than one time.<\/p>\n Once you have a satisfied customer, you can sell to them again and again. It\u2019s ten times easier to sell an existing customer than to start from scratch with a new one.<\/p>\n Discover the easiest way to attract a steady stream of profits >><\/strong><\/a><\/p>\n I asked my barber what his life would be like if he had to find sixteen new customers every day. He looked at me as if I were crazy. He only needs to attract new customers periodically when an existing customer moves away or goes bald.<\/p>\n Jim simply does not have a profitable business model. Instead of using each sale to a new customer to generate additional sales, he\u2019s stuck on a permanent treadmill, constantly needing to find new customers and trying to close the next first sale.<\/p>\n Is It A Hobby?<\/strong> Ready to stop working so hard, and make more with less effort? >><\/strong><\/a><\/p>\n To be profitable, you need to attract first time customers and then sell them multiple products and services or help them buy again and again.<\/p>\n Here\u2019s the sequence that generates profits:<\/p>\n 1.\u00a0\u00a0\u00a0 Attract prospects to your mailing list Of course there are many variations, but the goal is the same; leverage the first sale into additional revenue so you maximize the value of each customer.<\/p>\n That\u2019s what my trainer did when he signed me for an annual season pass to the gym. That\u2019s what my HVAC company did when they signed us up for an annual maintenance contract.<\/p>\n That\u2019s what the phone company does too. They get you in the funnel with an incredible deal on a cell phone and then sign you up for a two-year contract.<\/p>\n WalMart uses the same strategy. They put the lowest, practically free item at the end of the aisle to get you in to the store. Most people buy a higher priced more feature-laden version, and pick up a handful of other items while they are in the store.<\/p>\n Without a marketing funnel, a way of up-selling or cross-selling – you\u2019ll be permanently frustrated and perpetually broke.<\/p>\n Want to stop being frustrated and start making more with your small business marketing? Start here >><\/a><\/strong><\/p>\n Is there anything Jim can do to turn his \u201chobby\u201d into a business?<\/p>\n Absolutely.\u00a0 Jim could expand the services and products he offers to meet more of his customers\u2019 needs. He could offer replacement windows and window washing, for example, and have sales partnerships with people who clean carpets, refinish floors, and do home renovations.<\/p>\n By offering just a few of these related services he could easily double his income within a month or two and have a wildly profitable business. But he didn\u2019t want to change his business model. Last I heard he was headed for bankruptcy instead.<\/p>\n If you just want to be busy, get a hobby.<\/p>\n If you want to make money, your business model needs to systematically help first time customers buy from you again and again so that you make more with less effort. It\u2019s not complicated, and you can easily increase your income by 50% or more within weeks.<\/p>\n – Charlie<\/p>\n P.S.<\/strong> Tired of just being busy? Want to find how to find out the proven formula for attracting clients and profits?<\/p>\n
\nIf you only have one product or service to sell and it\u2019s not something people need over and over, you don\u2019t have a business, you have a hobby. There is no way to grow your business and your income. You\u2019ll always be struggling to make a profit.<\/p>\n
\n2.\u00a0\u00a0\u00a0 First time sale
\n3.\u00a0\u00a0\u00a0 Up-sell or cross-sell a higher price point product,
\n4.\u00a0\u00a0\u00a0 Sign them up for an on-going service and help them
\n5.\u00a0\u00a0\u00a0 Create customers for life (well at least for a year at a time).<\/p>\n
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