{"id":9298,"date":"2011-08-12T06:39:51","date_gmt":"2011-08-12T11:39:51","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=9298"},"modified":"2011-08-12T07:53:24","modified_gmt":"2011-08-12T12:53:24","slug":"the-power-of-free","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/advertising\/the-power-of-free\/","title":{"rendered":"The Power of “Free”"},"content":{"rendered":"

I want to talk about a word that is extremely powerful in radio advertising.<\/p>\n

It\u2019s just one word, one syllable, one thought…<\/p>\n

but it\u00a0can actually be defined and a complete sentence.<\/p>\n

\"\"Free. That\u2019s the word, free. Why is the word \u201cFree\u201d so powerful\u00a0 in radio advertising?\u00a0 Because it makes people take action.\u00a0 Of course, there are rules connected to that word.\u00a0 Whatever is being offered for free needs to have a perceived value by the listeners to the radio advertising<\/a> message.<\/p>\n

If there is no perceived value attached to the claim of \u201cfree\u201d, the entire message could very quickly be discounted as not genuine or a scam.<\/p>\n

Let me give you an example: Recently my agency, BestRadioCommercials.com helped spread the word (or the taste if you will) of an all-natural dog food.\u00a0 My client creates an amazing all natural dog food product that has had limited distribution in his general vicinity.\u00a0 He wanted to branch out and get other people trying his product.<\/p>\n

My client told me that \u201cOnce people try this, they never go back to anything else\u201d. I asked him how confident he wisely in the statement.\u00a0 His reply was, \u201cvery!\u201d ??My client wanted to tell the story of how the product was developed in the confines of a 60 second radio advertising message.<\/p>\n

Telling a story is never a bad idea, telling a story effectively with limited time to do so though, can be a bit tricky. After hours of work, my script writing team came back with a condensed version of his story along with a very strong call to action. This story, combined with a strong call to action which can be summed up in two words \u201cfree sample\u201d was a huge hit.<\/p>\n

In our radio advertising message we painted a picture of an all-natural specially formulated dog food originally designed for Iditarod dog sledding, now formulated for anyone who has a dog. This true story combined with the offer of a free sample bag practically overwhelmed my client with calls.<\/p>\n

The commercial did so well that we actually had to stop running it because the demand became so great.\u00a0 Shortly after the sample users had a chance to try the product calls began coming in for more dog food and more distribution points were set up because of demand.<\/p>\n

That is the power of \u201cfree\u201d my friends. Using it effectively in radio advertising to drive interest in a product and create demand isn\u2019t rocket science. It just takes a vision and knowledge of the right outlets to deliver such a message through.<\/p>\n\n\n\n
About Tony Brueski<\/a><\/strong>
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I want to talk about a word that is extremely powerful in radio advertising. It\u2019s just one word, one syllable, one thought… but it\u00a0can actually be defined and a complete sentence.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,231],"tags":[374],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9298"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=9298"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=9298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=9298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=9298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}