![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/08\/EmailMarketing6.jpg\" "\\"EmailMarketing6\\"")
email marketing. And how a single email can push sales through the roof (if done right), correct? But not all email \u201crules\u201d are created equally\u2026<\/p>\nWriting business emails is not as easy as 1-2-3.<\/p>\n
In fact, it is a skill which takes more time, effort, practice and persistence than one can imagine.<\/p>\n
You and I both know the importance of… email marketing. And how a single email can push sales through the roof (if done right), correct? But not all email \u201crules\u201d are created equally\u2026<\/p>\n
For example, you can use a \u201cproven\u201d subject line that used to get high open rates (e.g. 35%) for somebody else, over and over again, and in your particular case, to pull-in a \u201ctiny\u201d 20% response (which in between us, it is the standard for most industry nowadays)<\/p>\n
So what makes the difference in between your open rate and THEIR open rate?<\/p>\n
It is the single most important yet often overlooked factor<\/p>\n
1. The name you\u2019re using to mail your database (what receivers will see in the \u201cfrom\u201d field)<\/p>\n
Plus,\u00a02. The email you are using for that particular mail out. ISP and mailing providers say that free email addresses like Yahoo, Gmail, etc. are not as good as your own ISP\/hosting email provider. Moreover, a free email looks amateurish and cannot give higher delivery rates than a professional email would.<\/p>\n
This is the first RULE of email marketing you should NEVER break if writing business emails like the pros is what you are after (and incredible responses will follow).<\/p>\n
You see, email business writing is much like you and I having a conversation at Starbucks, or whatever place you go to eat, drink and have fun.<\/p>\n
Let us pretend it is our first meeting. Just imagine. Your company just launched a product, and you are keen to tell the world about it. You have this chance, to share with me the news, someone who could open the gates to a flood of new orders and customers.<\/p>\n
The problem is that you do not really know me. It is our first time talking. So, are you going to jump right into the \u201cproduct\u201d talk, or firstly, get to know me better, ask about my background and see if what I do is a good fit with your product profile?<\/p>\n
I think you will have a better chance to make friends with me, or you will lose me, correct?<\/p>\n
Then why 90% of the businesses out there act different in the online world. Why are their emails that robotic-sound like? That would be half the problem. The worst thing that happens, and I see this recur too often, is that these companies and the individuals working there do not take the time and put in the extra effort to get to KNOW, LIKE and TRUST their visitors, prospects and customers.<\/p>\n
It pays off!<\/p>\n
And you know what? The so-called \u201cguru\u201d marketers tell you that before you close the sale – you should get your customer to know, like and trust you! I teach the opposite: be the first to doing that. And they should reciprocate.<\/p>\n
Never expect your customers to call you, do it yourself first! Never expect your visitors to join your list, provide free useful information in the first place, and\u00a0they should join your mailing if they see (MASSIVE) VALUE in your content.<\/p>\n
Nothing is for granted. Do not take your list for granted. And do not take your relationship with your list members (subscribers, clients, partners, affiliates, vendors, and so on) \u201cas is\u201d. Work on it; enlarge the meanings of doing business with you, and your company.<\/p>\n
Expand the ways your client can and should be using your product or item. Teach them how.<\/p>\n
Writing business emails has less to do with the actual typing or writing of it. It is more like talking to friends, colleagues and family members. Why? Because you and I like to be treated as human beings, always!<\/p>\n
\u2026 And because when you are writing emails, there are hundreds of individuals reading your stuff, that they could (or not) share with others.<\/p>\n
So you better speak to the person in front of the computer as like to one friend, not to a group of strangers. Keep emails short and fun (if possible; from time to time) and more importantly, make sure you DELIVER content they can use today (not next month) and achieve tangible results in their life, business, or both.<\/p>\n
I should say that if you do not see any reasons to read the email you plan to send, nor forward it to someone else that might be interested then please, re-work your campaign. Polish that piece of data, until it shines friendliness and screams \u201cwin-win\u201d.<\/p>\n
I get too many emails that sound like spam (who cares if they are not?) and they get in the trash bin (if they survive the spam filters anyway) in half a second.<\/p>\n
And too often the email proposal is nothing but a disguised (win-win) offer.<\/p>\n
I am tired of it. What about you? How do you approach writing business emails? What will you do differently now that you have read this short article?<\/p>\n
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