![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/09\/OnlineMarketing10.jpg\" "\\"OnlineMarketing10\\"")
make testing part of\u00a0your strategy. Let’s look at why testing matters and what to test\u00a0and when.<\/p>\nIt’s awfully quiet…Nothing?… Really?<\/p>\n
Making money with your website by leaving your profits to chance is\u00a0like buying a lottery ticket. You might win –anything is possible\u00a0— but the odds are against you.<\/p>\n
If you’re serious about making money online…make testing part of\u00a0your strategy. Let’s look at why testing matters and what to test\u00a0and when.<\/p>\n
Why Testing Matters I thought, no problem, I’ve got spare tubes and a sleek,\u00a0lightweight carbon fiber pump I paid a premium for. Within seconds\u00a0I had the new tube in the tire. But when I went to inflate it, I\u00a0discovered, much to my chagrin, that my pump didn’t fit the tire\u00a0valve.<\/p>\n I’d never tested my pump. I didn’t know that I’d chosen a great\u00a0looking and expensive pump that only worked on one type of tire\u00a0valve. More importantly, it didn’t work on the valves I had with\u00a0me. There I was by the side of the road with all the tools to fix a\u00a0flat, but they didn’t work together to get me rolling again.<\/p>\n Is your web site broken down leaving you stuck?<\/p>\n Find out how to fix it >><\/a><\/p>\n You have a home page, a couple of additional supporting pages, an\u00a0email address for people to contact you. Your site looks great, but\u00a0is it working to generate leads, sales and profits?<\/p>\n What’s the solution?<\/p>\n Testing!<\/p>\n You want to optimize your site’s performance so it brings in a\u00a0steady stream of profits. Without testing, you won’t know what’s\u00a0working and what’s not. Each element of your web site needs to be\u00a0tested to see if it is actually doing the job you expect it to do.<\/p>\n Here are the top 3 things to test.<\/p>\n 1. Your Marketing Message<\/strong> 2. Your Free Offer<\/strong> Test the offers you provide, even if it’s just for something you\u00a0are giving away, to see which offers generate the most leads and\u00a0sales. The wrong offer won’t generate leads. Find the right one,\u00a0and you can easily prompt dozens of people to contact you each day\u00a0and double or triple your profits.<\/p>\n 3. Your Page Design<\/strong> For example, I recently did a test with the sign up form on my home\u00a0page. Instead of asking people to sign up for my free report in two\u00a0places at the top of the page, I designed a larger signup form and\u00a0asked them once. The larger, single sign up form converted twice as\u00a0well.<\/p>\n You could spend the next 10 years figuring out what works to sell\u00a0online — or you could use proven strategies and techniques to get\u00a0results right away.<\/p>\n Here’s the shortcut to online success >><\/a><\/p>\n How Much Can Testing Improve Your Sales?<\/strong> Within the first three months that I worked with them, they tripled\u00a0their lead acquisition and sales. Over the next three years we\u00a0continued to test the elements of their site and ultimately\u00a0increased their conversion rates by a factor of 17.<\/p>\n Want to increase your online sales by a factor of 17?<\/p>\n
\n<\/strong> A couple of weeks ago I headed out after work for a quick 20 mile\u00a0bike ride. Nice evening, not too much traffic – everything was\u00a0going great until my rear tire went flat.<\/p>\n
\nTest the headline you put at the top of the page that tells people\u00a0why they should stay on your site. You can use Google Ads to run\u00a0split tests to two different pages and see which headline keeps\u00a0people on the page the longest or which prompts the most number of\u00a0people to contact you.<\/p>\n
\nOne of the fastest ways to generate leads with your site is to\u00a0offer something for free, but just adding a free offer subscribe\u00a0form on your page won’t get you the most leads. The key is to\u00a0provide your site visitors with a compelling reason to give you\u00a0their contact information.<\/p>\n
\nThe size, color and placement of different elements on the page\u00a0determine how well your visitors understand what you want them to\u00a0do. Changing the size and color of your headline and subhead, for\u00a0example, can make all the difference in whether or not visitors\u00a0take the action you want them to take.<\/p>\n
\nI had one client who was a big believer in testing. Every time I\u00a0suggested a change to their site, they’d test it to see if they\u00a0wanted to make it a permanent one.<\/p>\n