{"id":95,"date":"2005-07-14T16:47:00","date_gmt":"2005-07-14T16:47:00","guid":{"rendered":"http:\/\/officeondemand.ca\/blog\/?p=84"},"modified":"2015-01-29T09:38:26","modified_gmt":"2015-01-29T14:38:26","slug":"why-im-no-longer-an-advertising-skeptic","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/copywriting\/why-im-no-longer-an-advertising-skeptic\/","title":{"rendered":"Why I\u2019m No Longer an Advertising Skeptic \u2026"},"content":{"rendered":"<p>Ever run an ad or a send out a mailing and get hardly any response? I get calls daily from people who believe advertising can help their business generate leads and sales. What happens when they spend money on advertising? Too often, a whole lot of nothing.<\/p>\n<p>Is advertising a waste of money?<\/p>\n<p>I&#8217;m a skeptic about most things so when clients ask me to write ads for them I always wonder, will it work? I don&#8217;t want to embarrass myself by charging big money to write them an ad and then have it flop. So last month when a client called and wanted me to write a 35 word newspaper ad for their property management business, I was skeptical. Their current ad wasn&#8217;t generating a single response and I wasn&#8217;t sure if their target market was paying any attention.<\/p>\n<p>I&#8217;d never written a marketing piece for a residential property management firm and didn&#8217;t want to embarrass myself. I bit the bullet and wrote the best 35 words I could come up with.<\/p>\n<p>Did it work?<\/p>\n<p>The only way to know whether an ad is any good, is to test it or at a minimum quantify the results. Three weeks after the ad began running in a couple of local papers I called my client for the good or bad news. I hadn&#8217;t heard a word from him since I&#8217;d delivered the ad copy so I was curious and concerned.<\/p>\n<p>What news did my client have about the ad&#8217;s performance. In the first three weeks it had brought in a flood of inquiries resulting in nine new clients and $180,000 of additional revenue for the year. He been so busy handling the new business he hadn&#8217;t had a chance to call.<\/p>\n<p>Now with those type of results its hard to be a skeptic about advertising!<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Reblog this post [with Zemanta]\" href=\"http:\/\/reblog.zemanta.com\/zemified\/c61c2d04-d547-4aee-a53f-9472784e072f\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_e.png?x-id=c61c2d04-d547-4aee-a53f-9472784e072f\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever run an ad or a send out a mailing and get hardly any response? I get calls daily from people who believe advertising can help their business generate leads and sales. What happens when they spend money on advertising? Too often, a whole lot of nothing. Is advertising a waste of money? I&#8217;m a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[374,192,59],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/95"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":1,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":12477,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions\/12477"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}