![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/09\/Copywriting8.jpg\" "\\"Copywriting8\\"")
<\/a>write \u201ckiller\u201d headlines or how to write \u201ckiller\u201d copy?<\/p>\nProbably too many times to count. And, as a result, the word \u201ckiller\u201d applied to any form of writing has lost most of its punch.<\/p>\n
News flash…<\/strong><\/em> If you ever want to be a great copywriter, then you can\u2019t merely parrot the catch-phrases you\u2019ve grown accustomed to reading.<\/p>\n You can\u2019t just copy what everybody else is saying and expect it to work for you… in your market… with your customers.<\/p>\n Repeating the phrases that others have used — without tweaking them or injecting them with your own personality — is a clear mark of laziness.<\/p>\n Now, there is a place for lazy copywriting. It\u2019s called the first draft.<\/span><\/em><\/p>\n But if you let lazy copy go out the door \u201cas is,\u201d you\u2019re setting yourself up for poor results and possibly outright failure.<\/p>\n So how do you break free from lazy copywriting?<\/strong><\/p>\n Always edit your copy thoroughly. Make sure you get rid of all your lazy expressions — and replace them with creative expressions that have both meaning and impact.<\/p>\n It\u2019s work… and it takes effort… but it\u2019s worth it.<\/p>\n Here\u2019s an example of how I did this.<\/strong><\/p>\n When I wrote an in-depth article about how to write blog post titles, it would have been easy (and lazy) to title the article, \u201cHow to Write Killer Blog Post Titles.\u201d<\/p>\n Of course, I didn\u2019t do this because it would have been a sign of lazy copywriting. Not only that, imagine teaching people how to write good blog post titles… and then just parroting back some catch phrase that\u2019s already been used hundreds of times!<\/p>\n That wouldn\u2019t be good at all.<\/p>\n So I put some thought into it and drafted a few different headlines based on what I had written. Here\u2019s the title I settled on: \u201c3 Unexpected Rules for Writing Blog Post Titles that Demand Attention.\u201d<\/a><\/p>\n Much better, don\u2019t you think?<\/p>\n This headline gets attention and arouses curiosity without relying on any tired or worn-out phrases.<\/p>\n Please, don\u2019t let yourself fall prey to lazy copywriting. Put in the extra effort to make your copy fresh, distinctive, and persuasive.<\/p>\n -Ryan Healy<\/p>\n P.S. You can get instant access to all my best copywriting tips at CopywritingCode.com.<\/a><\/p>\n