![\"\"](\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/10\/Sales0.png\" "\\"Sales0\\"")
<\/a>That is, there are far more beggars in Florida than there are in Colorado.It\u2019s hard to go anywhere without being panhandled.<\/p>\nNot only that, the beggars in Florida are much more aggressive. They walk in between cars stopped at busy intersections doing their best to make eye contact. They make you uncomfortable.<\/p>\n
Clearly, these men and women are professionals.<\/p>\n
One man in particular stood out to me.<\/strong><\/p>\n As he used body language to communicate with me through the windshield, he held up his index finger, raised his eyebrows, and mouthed:<\/p>\n \u201cJust one penny? Just one penny?\u201d<\/em><\/p>\n I gave him a dollar.<\/p>\n After all, who gives a poor man just a penny?<\/p>\n There are a few sales lessons hidden in this brief story.<\/p>\n First, persistence often pays off.<\/strong><\/em> This man didn\u2019t give up easily. He did whatever he could to get people to make eye contact.<\/p>\n Second, by reducing the requirements of your request, you can get more people to say yes.<\/strong><\/em> This man didn\u2019t ask for a dollar. He also didn\u2019t make a vague request like \u201canything helps.\u201d He asked for just a penny. That\u2019s an easy request to agree to.<\/p>\n Third, by differentiating yourself from others, you can stand out, <\/strong><\/em>get attention, and achieve the results you want. After all, this man didn\u2019t hold up a cardboard sign like so many beggars do; he walked between cars and communicated with body language instead.<\/p>\n Summing up:<\/strong> Persistence<\/span> combined with the right offer<\/span> and a unique approach<\/span> can be wonderfully effective.<\/p>\n -Ryan Healy<\/p>\n P.S. Want to learn how to sell in print? Get instant access to all my best copywriting tips<\/a> at CopywritingCode.com.<\/p>\n